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Half Of The Middle And High Grade Garments Are "Fake Foreign Devil".

2011/8/3 17:48:00 35

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Middle And High Grade Clothing Fake Foreign Devil

"Da Vinci" identity fraud is not a case

In July 10th, CCTV "weekly quality report" broadcast "Da Vinci's" furniture brand "identity was accused of fraud, reported a wave of rock, causing people to doubt the true identity of" foreign brands ".

From clothing, cosmetics, milk powder to bags and building materials, the brand of "foreign name" is full of every aspect of our life.

Recently, the reporter conducted an investigation and interview with our city's clothing market, and found that "fake foreign devil" is also numerous.

Market: "

False ocean

Devil occupies half of the country

Reporters visited a number of high-end shopping malls in our city, found that "foreign names" of "foreign brands" accounted for more than half of the market share.

Among them, apart from some well-known international brands, there are more and more diverse things. The "foreign name", which is unheard of, is less than Chinese brand names.

Mr. Da Vinci, an industry insider who has been in the garment industry for many years, told reporters that "the phenomenon of Da Vinci" is very common in the clothing industry. At present, at least half of the market's high-end clothing is "fake foreign devil".

The actual situation of its brand is to register a foreign trademark in the country and then find a small factory to process it, which is known as an imported brand.

Because listening to "foreign style", its price is also rising.

Mr. Li said, for example, "Mark Wafi" alongside JACK&JONES is the favorite of many "Chao men".

brand

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In addition to cutting the trendy and chic, "Italy origin" is also the reason why men like it.

But recently, many of Mark Wafi's loyal fans saw that there were questions about their lineage on the Internet: Mark Wafi is actually the "brother" of the seven wolves of the men's clothing brand. The origin of the seven wolves is Fujian, which belongs to a 100 percent Chinese original local brand.

The reporter answered Mark Wafi Enterprise Development Co., Ltd., and got the reply: "we are a wholly-owned subsidiary of seven wolves," dancing with Wolves "," Hong Kong Shi Long "and" Mark Hua Fei "are the sub brands of seven wolves.

Consumers: "fake foreign brands" hurt me very much.

I learned that many domestic clothing brands are foreign brands.

Sale

Many consumers think that this is a brand with foreign brands to deceive Chinese consumers.

Yang, a member of the public, told reporters: "often buying clothes at high-end shopping malls, although the prices are quite high, they feel that they are international brands, and they appear to be in a class, so they are still willing to pay for them.

If it's a new brand in China, I think the price is too high. "

Ms. Qiao, who is also keen on consumption of foreign brands, believes that regulatory authorities should investigate such acts of selling dog meat, otherwise consumers will be "too ungrateful".

Mr Ma believes that there is no need for them to do so.

Nowadays consumers are becoming more and more smart, buying clothes are more concerned with style and quality.

As for consumers' dissatisfaction with the "fake foreign devil" brand, Liang Junwei, Assistant Secretary General of the provincial clothing association, said that the existence of "fake foreign brands" is actually the result of consumption demand.

Some consumers are very fond of the ocean and despise domestic brands. Shopping malls are also inclined to foreign goods in the process of investment promotion.

Moreover, only with "foreign flavor" can goods be sold at a price.

It has been revealed that the price of garments produced by the same process line and the same process and fabric will be more than doubled if they claim to be foreign brands.

Experts: more Chinese flavor, less "foreign brand".

"These" fake foreign devil "itself is a native brand, but it only takes a foreign name.

In fact, even if it is a genuine "pure blood" international brand, many parts of its product processing are also completed in China.

These garments were shipped to Italy, France or Spain after they were made into garments in Hongkong, and became fashionable abroad.

Liang Junwei said.

"Therefore, even the real foreign devil, some of the processing links are placed in China."

A senior management official at Parkson, Mei Yuan, said that in order to jump out of the consumption circle of "foreign brands", in addition to effective supervision by the government, enterprises producing "fake foreign devil" should also consider building their own well-known brands. That is to say, do not always think of a foreign name to "pull the banner as tiger skin", but start from the cultural details of China and create a famous brand with Chinese characteristics.