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    Changshu Garment Enterprises Need To Change Their Mode Of Development

    2011/7/28 8:37:00 43

    Changshu Garment Enterprises Need To Change Their Mode Of Development

    In this way

    Small business Changshu

    Accounted for more than 90%, a large part of which rely on

    Wholesale clothing market

    Survival, pre shop mode

    Clothing industry

    The rise, however, has hindered the further upgrading of the garment industry to a certain extent.

      


    I used to spend a lot of money on small sums of money, but now I can only earn a lot of money by spending a lot of money.

      


       

    Changshou City

    A gossip is circulating in the town of Gu Li. It is said that the nature of certain industrial land will change according to the latest plan, which means that some enterprises will be demolished.


      


    The agile clothing factory located in the Galaxy Road of the ancient town belongs to the list of possible demolition.

    However, hearing the news, the boss Xu Jun's response was very calm, he said lightly, "as long as the compensation is reasonable, the demolition is just right, do not dry clothes, too tired."

    Disturbing factors are frequent.

      


    Xu Jun

    Clothing career

    It started 20 years ago.

    Similar to most local bosses, he gradually expanded the factory on borrowed 300 yuan and later built his own premises.

    Today, his factory mainly produces jackets and cotton padded clothes, with more than 300 workers at rush hours.

      


    There are many similar enterprises in Changshu.

    According to public information, by the end of 2010, Changshu had more than 3500 textile and garment enterprises. The industry output value of the whole industry was about 110000000000 yuan, employing more than 300 thousand people. Changshu has become an important textile and clothing cluster base in China.

      


    But in recent years, the days of Changshu garment enterprises have been gradually getting worse.

      


    Xu Jun believes that due to cotton prices fluctuate, the normal production arrangements of enterprises are disrupted, and the cost of raw materials generally rises, and the price of products can not be raised.

      


    Compared with the rising prices of raw materials and lack of work, it is now a more urgent problem for Changshu garment enterprises to face.

      


    Xu Jun's workshop can accommodate nearly 400 workers, but now there are only more than 100 people.

    Even if Xu Jun mentioned the annual salary from 35 thousand at the end of the year to 40 thousand now, there are still few workers to apply for.

      


    "Now everyone is making the same salary, but the workers are still few, because their hometown is developing, and the workers are not coming out."

    Xu Jun said.

      


    According to a survey conducted by the central government of the people's Republic of China, more than 90% of the PRD enterprises interviewed said there was labor shortage.

    This change in supply and demand forces companies to increase their employees' benefits, thus bringing about an increase in labor costs.

      


    A two storey dormitory building is being built near the Yasi garment factory.

    Gu Guoming, the boss, said: "there was a cottage in the factory, but the workers were in bad condition.

    Now the dormitory I built is based on the guesthouse standard. "Air conditioning TV does not need to say that I have installed a cable for every dormitory."

      


    According to him, the electricity price of the enterprise is about 20 thousand yuan a month. If all the air conditioners are closed, the electricity charge will be less than 8000 yuan.

      


    Mr. Li, the boss of the Barry garment factory, also felt helpless. "The air-conditioner is used for the workers, but they will not save electricity for you. I will give them a little less time. They will think my boss is stingy."

      


    "Now that more than Changshu is short of labor and the whole country is short, this is a problem of the country's population structure, which can not be solved."

    Lack of work left Xu Jun unable to sit still.

    Through a friend's introduction, he found a Anhui person, the other side guaranteed to bring to him 10 odd workers, he has given the other Party 30 thousand yuan pportation expense promptly, but the stone dropped to the sea.

      


    "Of course, I will come out of the pportation expenses. You will hire people in other places, and you will not come over without paying the pportation expenses."

    Speaking of being cheated, Xu Jun was annoyed. "We are talking about integrity here, otherwise how can we do business?"

      


    How long can the old model last?

      


    In fact, integrity is of great significance to Changshu garment enterprises.

      


    Back to China's largest clothing wholesale market, Changshu clothing city, Changshu clothing enterprises "worry about products can not sell out", but worry is that money can not be returned.

      


    "The new customer paction is of course cash, but if the time is long, we usually send them to them first, and they will fight back after a few months."

    Xu Jun said so.

      


    But because the money could not be collected, Xu Jun could not pay the price of the fabric.

    This is what we do here. We all talk about integrity and business is done.

      


    Relying on this model, Xu Jun has successfully sold his products to many parts of the country. In fact, it is also by this pattern that the garment industry in Changshu can grow up quickly.

      


    In fact, "triangle debt" has become the "common practice" of clothing enterprises in Changshu.

    In this apparel industry chain, everyone is dancing with shackles. Once a party's funds turn out of the question, they will damage other people on the same chain.

      


    Xu Jun has several dealers every year, but he has no idea what to do.

      


    Lin Jinwang, chairman of snow mountain wolf Clothing Co., is deeply disgusted at this "general practice". "Why do businesses allow dealers to pay arrears? They are too vulnerable. You do not have brands and do not have their own channels. You can not survive without going through them."

      


    Lin Jinwang said, "at least 60% of the deposit should be collected, otherwise the risk of the enterprise is too great."

    At the same time, he is also ready to start from the design and research and development, and gradually take the brand road. "The bosses here in Changshu are rather poor in brand awareness. They want to reduce production costs, not how to improve product grades and prices."

      


    When he heard Lin Jinwang's words, Xu Jun took a jacket made by his factory and said, "what do you say the clothes are designed for? How can I buy a plate from Guangdong and change my pocket sleeves?"

      


    The price of the leather jacket in Xu Jun's hands is about 170 yuan, while the price of the chemical fiber jacket is around 130 yuan.

    Each worker produces 3 or 4 pieces a day, with "little profit".

      


    "The clothing factories in Changshu are basically sold domestically, all of which are made of feather and jacket. All the bets are in the second half of the year.

    But the market is good in the second half of the year, no one can tell.

    Xu Jun said.

      


    "Competition is fierce and cost is rising. The living environment of this industry has changed.

    I used to spend a lot of money on small sums of money, but now I can only earn a small sum of money. "

    Xu Jun said he was tired and did not make money. Many of the bosses who made clothes changed their careers. There were real estate and mining. He opened the Internet cafe himself.

      


    For future plans, Xu Jun said: "our enterprises belong to the group that will be eliminated by the market in the future."

    Then he joked, "if the people of Wenzhou would never do that, we Changshu people are different from them. They live too tired."

      


    It is understood that in Changshu, not only a lot of enterprises are confused about the future development, but also the government lacks specific and clear planning for the future of the garment industry.

      


    Anzhen Xiu Clothing Co., Ltd. mainly produces underwear. The boss is from Wenzhou. He said he worked with a professor of a university in Beijing to develop a new product, and applied for a national patent. Later, he heard that the government had a reward. He was happy to get the money. The result was only 5000 yuan. "I am sorry to tell others."

      


    Feng Dehu, vice president of China Garment Association, believes that under the current situation, the key to the development of Changshu's garment industry is to change the concept of thinking. Entrepreneurs should abandon the concept of "small wealth and immediate peace", and the government should reposition the garment industry. The clothing industry is a creative industry, not a traditional processing industry.

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