When Hollywood Meets Chinese Brand

On the morning of 21,

This is the first time that 4 Chinese brands have appeared in an American blockbuster.

In the past, from the traditional Chinese philosophy of Kung Fu Panda to the prototype of Afanda, the prototype of Zhangjiajie, to the beautiful scenery of Kung Fu Panda 2, Chinese elements appeared frequently in American movies, but they were limited to Chinese tradition in Kung Fu, scenery and Western eyes, and so on.

To the Transformers series, the Chinese element has evolved into a real Chinese brand. This change is of great significance.

Chinese brands are embedded in Hollywood blockbusters representing western mainstream values, which means that China's manufacturing is expanding internationally.

This step stems from the strong desire and unremitting efforts of Chinese brands to seek global recognition.

Over the past 20 years, "made in China" has been popular all over the world, but it gives people the impression that they are low-end and cheap. Although Chinese enterprises are becoming more and more powerful, they are hard to get rid of the image of OEM who is "dressing for others".

Going global with its own brand and influencing the world has become the dream of many entrepreneurs.

In order to realize their dreams, they are committed to improving the quality of products, creating quality brands and shaping the image of the company.

In recent years, many Chinese enterprises have begun to consciously use foreign mainstream media to expand their international reputation.

Facts have proved that it is easy to get better communication effect by integrating the context and situation of the other side and using the familiar way of speaking.

Chinese brand has attracted the attention of overseas famous media after being implanted in Transformers 3, which is a typical case.

Some people say that this is not a big deal.

In fact, it is not the case that Chinese enterprises who have suffered setbacks in the "going out" process know that entering the US and Europe market, especially entering the high-end field, will not be driven by money.

Enterprises have capital, no brand, no brand influence, no influence, no image, they are rejected.

The 4 Chinese brands are embedded in Transformers 3, which in a sense indicates the international market's recognition of Chinese brands.

This recognition and China's economic aggregate miraculously climbed to second points in the world. It is inseparable from Chinese enterprises' efforts to "go out" and "go in". It is inseparable from the strong performance of China's economy in the international financial crisis, and is inseparable from the great potential of the Chinese market in the future.

In recent years, when Lenovo bought IBM personal computer business, Geely bought Volvo...

China's M & A is active in the world, and the western families are increasingly inseparable from "made in China". The world exclaims "made in China".

Faced with the rise of China, Westerners are experiencing complex psychological processes: from exclusion to acceptance, from doubt to affirmation, from suspicion to relief, from attack to appreciation, from appreciation to cooperation.

In the end, a consensus is gradually reached and is deeply rooted in the hearts of the people.

However, it is not difficult to find that the main attraction of the film is still the top luxury and advanced weapon in western countries.

Chinese clothing, televisions, personal computers and other daily necessities are only used as ingredients.

This is the reappearance of the world industrial division chain in the film.

The gap represents the potential. Chinese brands need to work hard in order to gain greater influence and reputation.

The Chinese government also needs to support from the side.

There are still a lot of work to do to make use of the international mainstream communication channel and pass the international common practice to convey Chinese voice and shape the image of Chinese brand.