Why Is The World's 70% Luxury Brand Wenzhou Selling So Crazy?

There is a popular joke in Wenzhou now.

Hermes, President of Hermes, inspects Wen. As soon as he sees many people in the street are tied up with his belt, the golden big H is shining brightly in the sun. The president was shocked. I thought, "I haven't come to the store yet, so they are so pink. If I come to open a store, is it not the whole city boiling?"

　　 Hermes In fact, the president needs not be too excited. For luxury brands, sentimental and golden Wenzhou People love is more than a Hermes? The World Luxury Association's latest 2010-2011 year luxury consumer city survey report shows that in the Chinese luxury consumption ability ranking, apart from the traditional "northward Canton", Hangzhou, Wenzhou and Qingdao occupy the top three. World of forests Luxury brand 70% has come to Wenzhou and has been enjoying it.

Luxury consumption of similar cities the strongest global 70% luxury brands are available.

GUCCI completed sales task in half a year, LV store is "the most profitable in the world".

The female boss swept away 5 GUCCI bags.

On the 23 day of last month, the famous luxury brand PRADA360 square meter shop in Italy was unveiled at the downtown shopping center. It is the first flagship store in Zhejiang and the flagship store in Fourteenth headquarters in the country. The store is located in the city of Zhejiang.

The news of the landing of PRADA landed in the frying pan, and the store was crowded. The PRADA10 Limited Edition Limited Edition leather bag, priced at 20 thousand yuan, was sold out. A so-called "Wenzhou's most expensive" and $270 thousand crocodile bag was immediately taken away.

The opening ceremony is almost the necessary procedure for every luxury brand to enter Wenzhou. In October 10th last year, the first day of the shopping mall opened, it was also a floating figure. A Yongqiang female tycoon drove the Porsche sports car to the Fortune Center. She went into the GUCCI counter and swept away for half an hour. Behind her, the two counter staff carried five GUCCI bags for her to put in the car.

"Tell you a data, this year only half a year, GUCCI counters turnover has exceeded the brand headquarters to Wenzhou shop issued annual sales target, you know Wenzhou people" burn money "ability. The manager of the Department of fortune shopping center, a manager surnamed Chen, regrets that Wenzhou people are unusually enthusiastic about luxury brands. At the end of last year, the BURBERRY classic winter scarf was caught up in Wenzhou, and almost all the goods were snapped up. This year, with the news of the intention to introduce PRADA, almost every day, we can receive several phone calls to inquire about the opening of the business.

　 LV 300 square meters annual sales of nearly 100 million yuan

It can be said that the sales of many top brands in Beijing are far ahead of the same scale cities in China and even the big cities like Shanghai and Beijing. Recently, the World Luxury Association recently released the "2010-2011 year survey report on luxury consumption cities in China". The report shows that in the ranking of China's luxury consumption ability, except Shanghai, Beijing, Guangzhou and other first tier cities, Hangzhou, Wenzhou and Qingdao rank the top three. Among the top three, Wenzhou is the only ordinary prefecture level city.

Take the most representative luxury brand LV as an example. The LV brand store of Wenzhou overseas Chinese International Plaza, which opened in 2006, can achieve annual sales of nearly 300 billion square meters and become one of the most profitable LV stores in the world. More Hangzhou media reported that nearly 2/3 of the turnover of LV stores in Hangzhou came from the contributions of Wenzhou people.

The sale of famous cars in Wenzhou is also far ahead of some big cities in China. Almost all the top world famous cars in Wenzhou can be reported, including Mercedes Benz more than 10000, BMW more than 17000, and all kinds of luxury cars nearly 5% of the country's total. Foreign media described the phenomenon of luxury cars in Wenzhou: "on a road that can only be used by SMART, a Land Rover discoverer flashed and moved, and settled into a vacant space between a BMW 6 series running car and a Mercedes Benz".

Other luxury goods consumption is also fierce. The VERTU mobile phone located in times square has a low price of 40 thousand yuan, a high price of more than 300 thousand yuan, and the average daily sales volume goes straight to Beijing and Shanghai. OMEGA Wenzhou, once one of the biggest selling cities in the country, is still strong today, and customers do not blink when they buy more expensive lists such as Cartire and earl.

Wealth, times and overseas Chinese become "luxury Golden Triangle"

Ten years ago, if Wenzhou people wanted to buy a famous brand bag, they would first think of their relatives far away from abroad. Five years ago, many people rushed to Hangzhou, Shanghai or even long-distance to kill Hongkong if they wanted to buy big names. But nowadays, it is easy for Wenzhou people to enter luxury goods.

The influx of luxury brands in Wenzhou is traceable.

At the end of 2002, Times Square opened, and Wenzhou welcomed the first wave of luxury. Today, the era has Dior, MONT BLANC, FERRAGAMO, VERSACE, LANCOME, ESTEE LAUDER, VERTU and a series of famous international brands, more settled LAPRAIRIE, LAMER, and the three most expensive skin care products in the world.

In 2003, the overseas Chinese International Plaza was opened, and Armani, BURBERRY, Boss Hogo, D&G and many other "sharp goods" were camped here. In September 21, 2006, LV opened thirteenth stores in China.

In October 2010, the fortune Shopping Center opened and launched a luxury brand store mode. Wenzhou jumped to become the twenty-second Chinese city with GUCCI. Nowadays, with the PRADA flagship store entering, the fortune shopping center has gathered many luxury brands, such as GUCCI, BV, Burberry, Cartire, Zegna, 1881, Earl, PRADA and many other two or three line brands.

"Over the past few years, international luxury brands have been catching up rapidly in Wenzhou, and almost 70% of the brands have landed in Wenzhou. Wenzhou's wealth, age and overseas Chinese have been formed." A manager of the wealth center told reporters that because of good business, luxury goods not only permeated in high-end shopping malls in Wenzhou, but also the petty bourgeoisie shops such as Milan station, which used exclusive luxury goods, and blooming in the small South Gate area of the city. With the advantages of many overseas Chinese in Wenzhou, the overseas luxury goods purchasing in recent years also started to grow.

More and more businesses, but businesses are getting better and better.

It is the Wenzhou people's crazy pursuit of luxury brands. In recent years, even the international luxury show has moved directly to the door.

Last year, at the fourth international luxury exhibition held in Wenzhou International Convention and Exhibition Center, luxury cars, yachts, Rolls-Royce, Bentley, four million octave boxes, nearly six million and eight carat diamonds, and so on, all took the initiative to come home. According to statistics, just three days of squandering time, the amount of pre-sale turnover on the spot has taken away 100 million yuan. No wonder even Fuji TV station in Japan has sighed for the Wenzhou luxury exhibition.

"Many luxury brands now pay no attention to Wenzhou's top tier cities." A person in charge of times square told reporters that the major luxury stores in the Wenzhou market had been updated at the same time as the first tier cities in Shanghai and Beijing. For example, VERTU mobile phones, as long as the new models are available, Wenzhou will definitely get the goods on the first time, without half a delay, and the type will not be less than that of Shanghai and Beijing.

In recent years, a large number of luxury brands have entered Wenzhou. The industry once thought that "fertilizer and water will diverge", but the fact is quite unexpected. When the fortune Shopping Center opened, some people predicted that GUCCI would split up a cup of Chinese LV store, but the LV store's turnover was not only rising, but also hitting a new high. Recently, Bai Qiongrui, manager of overseas Chinese International Plaza, confirmed to reporters that the LV store in Wenzhou will expand the storefront again, and the two floor brand will also undergo a new round of adjustment. After analyzing the industry, the luxury consumption potential of Wenzhou people is obviously not completely released. From the annual per capita income of Wenzhou, and the number of private owners and 580 thousand overseas Chinese who have more than 2 million 500 thousand people in Wenzhou, the Wenzhou luxury cake will continue to grow as the middle class and the rich class increase year by year.