Professional Women'S Shoes Chain Store Appears In Wenzhou

Eleven during the golden week, the foot beauty women shoes mall opened four chain stores in downtown Wenzhou.

Yesterday, I saw at the railway station store that there were dozens of local women's shoes brands in less than 200 square meters. The price mainly concentrated in 50 to 70 yuan.

According to Li Hanhua, chairman of the company, Wenzhou PU shoes have occupied a considerable market share in the whole country. Famous brands and "Hua Nai" brands have won the title of well-known trademarks, and many companies are willing to spend huge sums of money asking celebrities to endorse. But so far, no PU shoes have really taken the road of brand monopoly.

He has communicated with some enterprises that although PU shoes are popular with consumers because of their fashionable style and affordable price, but because the added value is not high, they can not afford high rent, labor and other fees. If they choose to enter shopping malls, mature shopping malls have very high demand for them, and many expenses and high deduction rates can not afford them.

"Consumers also need a professional shopping mall with a uniform design, guaranteed service and affordable prices.

We plan to develop 100 chain stores by 2008. "

Li Hanhua said.

It is reported that this year, the municipal government put forward the spirit of "accelerating the upgrading of Wenzhou brand", and the core values of "Wenzhou's brand success and more customers' benefits" will effectively promote the brand development of Wenzhou PU shoes.