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Interview With Zhao Huizhou, Chief Designer Of Yi Hui Fashion Group

2011/7/11 10:36:00 118

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Garment enterprises

Transformation and upgrading

If we want to have the right to speak in the industry, we must show our core competitiveness and have the brand advantage in the two major international and domestic markets.

How can Shenzhen's clothing enterprises take the road of pformation and how to create core values? In July 9th, the reporter interviewed Zhao Huizhou, chief designer of the fashion group in Baoan creative Museum.

Reporter: today, the development of Chinese designer brand seems to require more investment in the imperfect domestic commercial channels.

At the beginning of Yi's business, did he start from "three to one patch" or directly take the road of brand? How to treat these two different choices?

Zhao Huizhou: I learned fashion design background, because I like painting since I was young, and I like to pursue my own art in fashion. So since 1997, I started from a small shop and had my own brand of art.

At that time, I didn't have much thought, and I hadn't thought about doing a great job. Then I wanted to do something I like and do what I like.

Later, I slowly had a belief that when the brand was born, the brand marketing idea put forward was "your temperament can be read", emphasizing the story behind the brand.

A brand is a soul, and a designer is the soul of a brand.

Everyone has different starting points and choices, but the key is whether you can stick to yourself and survive in the fierce market competition.

Reporter: now we see that many enterprises that originally made the "three to one supplement" began to turn into brands. But clothing companies need to build their own brands not only with determination and patience, but also in need of capital and process. All of them need strength and time. How do you look at this problem?

Zhao Huizhou: many clothing business operators all know that they need to build their own brands and dream of having their own brands. But they can not choose between long-term development and immediate interests. The goal of maximizing profits makes many enterprises reluctant to invest in energy and money to cultivate a brand. There are only two choices at the end. One is to make big clothes for others to earn money by making OEM processing. Two is to imitate and reproduce, and to do some product integration rather than design research and development.

These assets, which seem to be very powerful and have a very ingenious pace, are not aware of the fragility of their vitality in the wake of the financial tsunami.

To be a brand, we need to stick to it. We need to practise good internal work and need to precipitate. Only the vitality of the brand is the strongest. The intangible value of the brand is immeasurable. Every enterprise must have the determination and courage to establish a hundred years brand. We must recognize the necessity and urgency of making the brand.

Reporter: like an excellent and successful person, he needs a certain degree of accomplishment, culture and temperament. The same is true for a brand. If you want a brand to be appreciated by the public, it must also have a certain degree of accomplishment, culture and temperament. This is a process of practice, and no one can accomplish it overnight.

Zhao Huizhou: Yes,

Brand needs

A certain culture and culture need a brand incubator.

The development of the brand to the later stage requires a lot of capital and continuous innovation, which is a great test for a designer brand, but Yi has always insisted on it.

Yi began with the first dress in 1997 and expressed its elegance through the evolution of the dress. It conveyed the relationship between our art dress and its brand and its "fish culture".

We can inherit a spirit by telling "love between skirts".

For example, the sense of Armani's bow, the three-dimensional flower of Chanel lace...

So every brand has its own symbol.

And the dress we put on shows that DNA has been refined and integrated for more years.

Yi Hui put forward the concept of modern clothing, and set up his own art gallery.

In such an atmosphere, the company has developed many brands.

There is a lot of wind and rain in brand inheritance. It can not always be a rapid growth.

The right to speak in fashion is very important to brand management.

We must stick to our own path and move towards a goal and direction.

I feel that as long as we stick to it, there is always a foothold for Chinese brands. The most important thing is to stick to our beliefs.

It's a long road, but I think sooner or later it will go well.

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Reporter: this time

Service Trade Fair

You are using the super booth to show the company's cultural journey in Baoan creative hall. Do you expect the result to be achieved? What are the good suggestions and ideas for organizing this professional exhibition in the future?

Zhao Huizhou: fashion and fashion are closely related to romance, culture and art. This Clothing Fair will show the brand image of Yi Hui and display the brand story.

If possible, I hope that the next exhibition will have more cross-border exchanges and cooperation. The guests can be invited not only to the people of the clothing industry, but also to more actors and cultural personages who are closely related to the arts and fashion. This will be more three-dimensional and diversified, and cross-border cooperation and cross industry marketing will be easier to achieve.