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Sports Brand Anta Also Raises Prices

2011/7/11 10:25:00 60

Recently, some media reported that the sports shoes and clothing of five famous sports brands such as Lining and Anta will once again rise in collective prices, rising by one to 20%.

On the 10 day, reporters visited some sports shops in Fuzhou East Jie Kou and found that the price of sports shoes and clothing had not changed, and some clothes were still on sale.

But some sports brand executives told reporters that the store had been informed that the price of sports shoes and clothing had risen slightly.

Recently, Li Ning Co announced that the price of shoes will increase by 7.8% in the fourth quarter and the price of clothing will rise by 17.9%.

Coupled with the announcement before Anta, XTEP, PEAK and 31st degree at the order meeting, the sports shoes and clothing of five famous sports brands in China once again increased by one to 20%.

It is understood that last time the collective price of sports shoes and clothing rose around April this year.

On the 10 day, a number of sporting goods stores near East Jie Kou saw some brands.

Gym shoes

And clothing is playing 20 percent off or "buy 400 to 60".

Many stores salesmen say recent shoes

clothes

There is no price increase.

A store owner told reporters that because of the rapid upgrading of sports shoes and clothing, seasonal products are strong, it is hard to say which sports shoes and clothing prices have risen.

It can only be said that the cost is rising and the overall price of sports products has been adjusted.

In some sports stores such as Lining stores, sales staff told reporters that the price of sports shoes and clothing had gone up, and that the price of new products of similar products increased significantly, while that of old shoes and shoes remained the same.

10, the reporter took a Fuzhou.

Exclusive shop

In order to purchase a batch of goods, the boss asked Anta headquarters to find out whether the recent sports shoes and clothing products are going up.

Anta official said Anta sports shoes and clothing had a small price rise recently, but different series of specific gains vary.

In addition, 10 reporters interviewed PEAK sports brand publicity leader, PEAK sports brand shoes and clothing products prices rose by 5% to 10%.

He said that the reasons for the collective price rise of the domestic sports brand shoes and clothing came from many aspects: first, the rise of product costs, such as the rise in the price of plastic oil and the increase in labor costs; two, the operating costs, such as the increase in the rental rate of a large proportion of the cost of terminal sales in the past year; the three is that the major sports brands actively use new technologies to develop new products, so as to adjust the price of shoes and clothing products for the sake of enhancing their brand value.