How Big Is The Difference In A Small T-Shirt?

Summer is here. Cotton T-shirt It is the first choice for many young people to dress. Cotton T-shirt There is a far cry from the price of shopping centres and online shopping. Fan and bang buy On the brand shopping website, T-shirts with 29 yuan and one piece are selling well, but the T-shirts in the mall are basically around two hundred or three hundred yuan or more expensive. Consumers can not help asking, how much of the money we have taken is really paying for T-shirts?

Doubled the value of the mall.

Reporters yesterday in Central South, Qun Guang, the new world and other shopping malls observed as a basic cotton T-shirt. Ou Shi Li It costs 399 yuan. ONLY It costs 249 yuan. Lady house It costs 428 yuan. Natural elements It costs 328 yuan. Vigny Winnie It sells for 498 yuan... I want to buy a T-shirt less than 100 yuan. I can't find it anywhere.

Why twenty or thirty yuan online can be bought, shopping malls but spend hundreds of dollars? The answer of the salesperson is: "the brand is different, the price is certainly not the same." "Selling quality in the mall is certainly expensive!" "Our brand is the price, then the next door sells more than 800 yuan!"

The price of two T-shirts is rising.

A $29 T-shirt and a brand T-shirt purchased at the mall for $399 will be available in Hanzheng Street for many years. Wholesale clothing The boss Li Juan identified. Li Juan owns his own garment processing plant and can accurately estimate the cost of two T-shirts.

29 yuan T-shirt, adopt Cotton knitted fabric The price is 70 yuan /kg, the material is 140g, and the fabric cost is 9.8 yuan. Chest printing is conventional offset printing, with a cost of about 3 yuan. Because it is basic, there is no special technology, the processing cost is about 5 yuan. The cost of logo, trademark and tag is about 1 yuan. So the cost of the T-shirt is about 19 yuan. That 399 yuan T-shirt, combed cotton, the price of 220 yuan /kg, clothing materials for 140g, fabric cost of about 30 yuan. The rest cost is equivalent to the previous one, and the cost of the T-shirt is about 40 yuan.

Li Juan said, it's expensive. T-shirt It is mainly for fabrics, cutting and processing charges. But the price of these T-shirts in shopping malls is usually 7-8 times the cost price. So consumers should be clear that when you pay the bill, you just get the 1/5 or 1/6 on the label, or even less.

Price difference comes from invisible cost.

Ying Jie, a senior seller of Taobao, told reporters that dozens of T-shirts can be sold online, which saves the middle link. Compared with the Amoy brand, the price advantage of the market shops is more obvious, because the cost of brand maintenance is omitted, the cost source is the cost of production and transportation.

The traditional brand and the electronic commerce take a completely different path. Most of the brand stores are in the bustling areas of the city, which will inevitably bring about various kinds of invisible expenses, such as brand maintenance costs, venue rents and so on. Besides, the quality assurance and after-sales service of brand clothing can also be regarded as invisible cost. These eventually passed on to consumers.