Shoe And Garment Manufacturers Need To Turn To High-End Brand Of Smile Curve.

Since the 80s of last century, international brands have begun to search for production bases in China's coastal areas.

In Xiamen, China, there is a factory which is not even large in scale, with more than 100 employees, but over 20 international famous brands do OEM, including Armani.

In leather goods, the reporter saw that every worker wore gloves, masks and so on, where the dust free management was carried out.

From the designer, the cutting center, the mold to the final product, each process has a self checking checkpoint to check the quality and even its minor scratch.

Finally, there is a general self checking procedure waiting for the finished product.

A factory with a scale of more than 100 people like this is no longer common in the Chinese armchair manufacturing industry.

International brands are very strict with the quality requirements of the foundries.

For example, Prada will assign quality control teams and inspectors to strictly inspect the whole production process.

The factory can even design shoes and clothing products on its own.

See the foundries themselves design.

"The so-called level of pure handwork in Europe is actually achieved in many shoe and clothing factories in Guangdong, even better than that of European workers."

Guangdong Federation of Commerce footwear industry leather industry cooperation committee vice chairman Yang Yelin said.

When you walk into a factory in Italy, just like a Chinese Workshop in the 50s and 60s, you will remember how professional and standard the factories made in China are.

In Italy, because the United States and Europe have not been listed as anti-dumping objects, the shoe and garment enterprises in Wenzhou, China, are not far from the factories.

In fact, the gap between Chinese brand and international brand is actually the problem of sedimentation of culture and historical connotation. Chinese brands are generally relatively young, while international brands have a history of over 100 years, and have their own cultural and historical accumulation. Apart from these soft power,

Compared to the three newly growing manufacturers of Vietnam, India and Brazil, China's footwear industry chain is undoubtedly the most complete. The industry says that China's materials, R & D, design, technology and even other parts of logistics can not be compared.

In his view, Vietnam has a general technical level and Brazil is not in the best position, while India is China's most powerful opponent, but there are also great weaknesses: India's religion and culture.

In addition, China's strong internal and external market is also an important factor in the world leading level of footwear manufacturing in China.

China's products can not only be exported, but also can be sold domestically. China's mainland market is also very strong, which means that when the external environment of shoes and clothing manufacturing is bad, it can also rely on the mainland market.

The mainland market in other places can not compare with China, and their footwear manufacturing industry will be more dependent.

"In the near future, China will also run its own high-end international shoes and clothing brand."

International sources say this is the general trend.

But China needs to treat its international rivals with friendliness and gentler attitude. If we want to change the global attitude towards the manufacture of Chinese shoes and garments, we must first turn the mentality of the Chinese people themselves.

Domestic experts also believe that there is no difference between China's quality and the international brand, but China still lacks international brands, and China still needs to work hard in this regard.