How To Become The Leading Brand Of Home Textiles B2C

Home textile products have been occupying more than 20% of the online shopping market. According to statistics, only 1 drilled home textile sellers in Taobao mall can sell more than ten orders per day, while B2C sales of outlets and small and medium-sized home textile enterprises reach dozens of orders per day.

Through these simple data, we can see that although different types of home textile shops have good sales volume, but because of the positioning and scale of e-commerce platform, the sales volume index still has a clear gap.

And because of home textile products

Commodity branding

In China, the famous home textile brands include Luo Lai, fuanna, Valentino, Meng Jie, and Futian.

Due to the limitation of traditional sales channels and the large proportion of brand exports, Chinese people have little knowledge of home textile brands, which provides a living space for rough commodities produced by informal shops.

Although the products of these big brands have strong advantages in quality, health, fashion and so on, they are

To become the leading B2C brand in the industry, enterprises must integrate these big brands.

Not only to provide centralized display and sales, but also to constantly penetrate the charm and advantages of home textile brand products to consumers.

In order to guide users to use home textile products, they should try to take the brand line, support the survival and development of our national brand, and make the netizens form loyalty to B2C mall while forming trust in products.

Quality assurance

When buying home textiles, people often judge the grades and prices of the products with pure cotton or non pure cotton.

In fact, this is a very big misunderstanding, and it also gives a lot of illegal traders an opportunity to take advantage of it.

Home textile products have a wide variety of materials, and there are different proportions in different categories.

Therefore, in order to protect the value of goods, we must ensure the quality of goods.

This requires the B2C brand of the industry to strictly control the quality of the goods, and let all netizens spend their money in details, materials, contents and grades.

Only in this way can consumers realize the real ease of shopping and shopping.

Price advantage

At present, sales of home textiles, which are dozens of yuan and a set of common products on C2C and small and medium-sized B2C platforms, are very alarming.

This is because consumers have used to think that things on C2C are cheaper than shopping malls and B2C.

From the cost of sales analysis, this is actually correct.

However, after comparing the material, raw materials, design and appearance, it can be found that many domestic textile products are not priced at low price.

The reason is very simple. For example, a set of bedding items sold on C2C and small and medium sized B2C sells for four yuan sets at 99 yuan, while the four sets of the same pictures sell for 199 yuan on large B2C.

Netizens will naturally choose cheap ones and not expensive ones.

However, a careful analysis of the material can reveal that the pure cotton content of the product priced at 99 yuan is less than 20%, while that of the 199 yuan is more than 90%.

Therefore, the real price advantage is reflected in the comparison of the same material products, rather than the comparison of the same picture goods.

Therefore, this requires the leading B2C brand not to seek profiteering and quick profits, and take the road of long-term brand building.

Only in this way can we gradually attract netizens to divert their sight and change their consumption concept.

Service humanization

Online shopping, the most headache and worry for Internet users is the service of electric providers.

As long as the service is good, there is no need to worry about buying the inferior goods or unsuitable goods, and not having to worry about the speed of logistics.

The most difficult problem in home textile online shopping is service.

On the C2C platform, apart from a few large stores, they cherish the hard won reputation and relatively good service quality. Other shopkeepers are fooling out one piece, and there is no possibility of a return.

On the B2C mall, the problems of slow logistics and defective products are common.

Therefore, if we want to be the leading B2C brand in the home textile industry, we must make the service humanized.

This will not only attract Internet users, but also spur the same industry to continuously strengthen service management.

Because service humanization is not a slogan and a goal, but at the beginning of establishing a mall, it requires the team to implement the basic principles of implementation.