A New Way To Stay In Shopping Centers: Experiential Children'S Paradise

Parents accompany their children to play while increasing their desire to shop.

With the family consumption as the main shopping center began to occupy the mainstream of the market, children's paradise and department stores, supermarkets have become the main form of these shopping malls.

Reporters recently visited a number of family shopping centers in Beijing to see whether it was the first Grand Canyon that opened soon, or Jin Yuan's new Yansha MALL, which has been on display for many years.

At the same time, relatively simple formats of children's entertainment facilities have quietly begun to upgrade.

The popularity of new children's playground

Perhaps the traditional children's paradise with the theme of large toys can no longer satisfy the needs of children at present. Children's amusement parks that simulate various occupations and learn various skills quietly rise in the market.

Following the experience oriented children's Park.

It is reported that in addition to the ticket revenue, the profit model of the baby's family is the advertising placement of the brand in the experience store, that is, to cooperate with the brand to publicize the brand to parents and children.

According to a senior executive at the baby's home, Jin Yuan was admitted at the beginning of the year.

In the view of business experts, this experiential children's Park is an upgrade of traditional children's paradise, which is not only helpful to children's growth, but also more profitable.

However, creating experiential children's paradise needs a lot of money from businessmen.

According to reporters, for example, the initial investment in the world is quite huge. Only one security system has invested more than 25 million yuan.

Family MALL standard

In fact, restricted by investment and other factors, experiential children's paradise has just begun to prevail in the Beijing market.

But the traditional children's paradise has become the standard of the family shopping center, and its status is equal to the main businesses such as department stores, supermarkets and home appliances.

Reporters visited several shopping malls in Beijing to see the introduction of a large children's playground, including the Grand Canyon, the world trade scale, the Yau Tang Life Plaza and even the Oriental Oriental outlets.

According to Jin Yuan, general manager of new Yansha MALL, Fu Yuehong, the shopping mall has been opened from the beginning to the present, and free parking lots and children's parks are indispensable.

In her opinion, children's parks have great ability to gather and retain guests.

Every weekend, many children travel with their parents and grandparents.

When children are bolted by children's parks in the mall, accompanying parents are unlikely to leave.

It took a long time to form a habit. Jin Yuan's new Yansha MALL became a fixed consumption place for these families.

Where should I go to spend?

Many large shopping malls in Beijing have children's amusement parks.

Besides the geographical location, the choice of consumption places will also be influenced by many factors.

If consumers live in the west of Beijing, they can go to Jin Yuan's new Lufthansa MALL.

The children's playground there is not only experienced children, but also traditional children's entertainment facilities.

Consumers in southern Beijing have little choice, only the first Grand Canyon in a shopping mall.

Compared with consumers in Beijing, consumers in the Jingdong area have many choices. They can not only go to the Yau Tong Life Plaza, but also go to the world trade center.

In the north of Beijing, the children's Park of the Japanese wing shopping center is large and well equipped.

A large number of free parking spaces can also allow parents to rest in the mall.