CABBEEN: My Business Card Is Only Two Words.

In China

A person's name has always been put on the lips.

The prefix attached to his name can be picked up by random fingers.

"The first Chinese designer to bring his own brand to New York Fashion Week" is the first Chinese designer to broadcast a large fashion show to France through the French FTV, "2010 gold top award".

Such a CABBEEN, like an indescribable luminous body, attracts people to pay attention to and read, and changes new shape when we think it is infinitely close.

Before this interview, I had racked my brains to choose pointcuts, and then let him play freely. The whole interview process was not complicated and complicated. In fact, he only emphasized a few words from beginning to end. "Actually, my card is only two words."

Reporter: in connection with your entrepreneurial process, have you ever met some difficulties in the operation of Cabbeen, and how have you solved them?

When a brand is done, the biggest problem is the style controversy and the choice of the direction of product design.

The beginning is the judgement of market acceptance. At the stage of enterprise development, we can see that following strategies are made by many enterprises with rapid response mechanism. Our team is very young and has this ability.

The key is what position we insist on and what kind of tactics we should adhere to.

Finally, we chose to stick to the self design style, solid internal strength and steady development.

The style of Cabbeen has always been at the forefront, so we guide the fashion concept of consumers through the role of brand design and cultural power.

Reporter: what ideas and ideas do Cabbeen want to convey to you?

CABBEEN: "subversion" is the brand concept of Cabbeen. For this point, everyone may have different definitions.

The reason why CABBEEN has come to this day is insisting on innovation with the spirit of "no compromise, no imitation".

Just as CABBEEN was the first brand in China to use waist line design on men's wear, this bold style at that time did not dare to try by peers.

The last time has proved that with the advent of the era of narrower men's clothing, we have taken a step ahead of our domestic counterparts. Now we extend the original brand to three brands, that is, Cabbeen Lifestyle, Cabbeen Urban and Cabbeen Chic. The three brands subdivide the difference of styles and different consumption groups to meet the needs of different men.

Reporter: you have held a special press conference in New York fashion week, one of the four international fashion week, to become the first Chinese designer brand on the New York international fashion stage.

How do you think Chinese fashion designers can go overseas better?

CABBEEN: Chinese fashion designers want to stand out in the world fashion stage, first of all, we must adhere to the original, adhere to the national culture, adhere to their own design style; secondly, we should make our own voice, go to the international fashion stage to show our work, show China's design, and change the narrow understanding of "China = Manufacturing".

From another point of view, we should also attach importance to our stage, because we have been discussing the topic of "China's rise". China is one of the rising fashion stages in the world, no matter from the market capacity or the development speed of the fashion industry level.

At present, there is no shortage of outstanding fashion designers in China, and the group of designers is at a stage of vigorous development.

Many designers have great creativity and artistic perception. What is lacking is the understanding and grasp of the market, including the running in between enterprises and designers, and the running in between designers and the market.

Buyers and consumers are always the best judges, and the market is naturally considering the standards of designers.

As long as the design and the market are well integrated, I believe that in the near future, the trend of the future will also be dominated by Chinese designers.

Reporter: what do you think is the gap between the existing domestic designers and the international designers? What are the essential qualities of a successful designer?

CABBEEN: when it comes to the gap, actually I think it is almost the same from the ability and creativity of Chinese designers and foreign designers. The key is the environment and the overall atmosphere.

In addition, I think our designers need to strengthen the combination of art and market and the overall design ability of the brand.

Especially when designers create a brand, there may not be a clear and mature system of division of labor in China, and designer brands can easily be lost in the short-term market interests. Designers can easily compromise with shareholders or business partners.

In addition to drawing design, a successful designer must have a broad cultural perspective, profound wisdom and rich knowledge, be bold in exploration and dare to innovate.

Just like the value of a garment is not the price of the fabric, it is not the craft of the tailor, but the person who controls it. Only the carrier of the clothes can the real value of the designer be reflected.

Reporter: have you ever inspired the inspiration of your design? What are your own newer designers?

CABBEEN: Wakubo Rei, DOLCE&GABBANA and other designers and their brands are all my favorite. Not only their sharp designs have influenced my aesthetic style, but also their imagination and self renewing originality and enterprising spirit have made me benefit more. I think this self subversion courage is one of the most precious qualities of designers.

Xnder Zhou, Qiu Hao and other cutting-edge designers are brilliant and have many interesting ideas. I also hope that they will persist in the process of marketization, fulfill their dreams and enrich the domestic design ecology with a better design.

Reporter: will you talk about the trend of autumn and winter this year? What surprises do you bring to us?

CABBEEN: the trend of autumn and winter this year is still diverse. The style of leisure is more prominent. The bad boys and the elegant ones are still enduring. In terms of color, the color of the earth, the natural color and even the purple brown are the main colors. On the basis of tailoring, the "big one" and even the coat like coat of armor are more popular.

Our high-end line Cabbeen Chic is more creative in the design of autumn and winter. It extracts the magic and elegant colors from various geographical forms and beautiful creatures, and applies the clipping of the pseudo ecological curves to the design, which makes the clothing show the texture sense of natural creation. At the same time, it is also the highlight of the development and creative application of new high-quality fabrics and the emphasis on the structural sense of tailoring.

Whether it is the initial unremitting rush, or the continuous leaping, even now has the vast space-time of free flying, CABBEEN's pursuit and exploration of its own efforts is always consistent with the brand's style of grinding and innovation, that is, after another continuous flash of light, we are quietly waiting for the next qualitative leap.

So, he is not complicated. He is actually simple.

As he said, "in fact, there are only two words in my business card, that is persistence."