"Ningbo Outfit" To Restore High-End Tailor-Made

Smalto, a high-end clothing brand tailored to French celebrities such as French President Sakorzy and British soccer star Beckham, will come to China to develop high-end tailor-made stores.

Recently, Thierry Le Guenic, chief executive of smalto, France, came to Ningbo.

In fact, not only is Shanshan and SMALTO looking at the high-end tailor-made market, but another domestic clothing giant YOUNGOR is also preparing for the launch of high-end tailor-made services.

The two men's giants took the same action to customize the products, showing that the high-end tailor-made market is rapidly expanding.

Zhang Xiaofeng, Secretary General of Ningbo Garment Association, believes that YOUNGOR and Shanshan also expand the high-end custom market, which is also a direction of industrial upgrading and pformation and division of labor in the industry.

Smalto borrowing routes

Menswear brand Smalto is a tailor-made brand created by Italy tailor Mr.Francesco Smalto in the 50s of last century.

Due to its excellent tailoring and handcraft, Smalto has also become the chief tailor of US President Kennedy.

The Smalto brand has also become France's most successful high-end custom menswear brand.

French President Sakorzy, British soccer star Beckham, French football star Zidane and Iran king, king of Morocco and so on, nearly twenty heads of state and royalty.

At the same time, Smalto also provides the World Cup Official custom dress for the French national football team.

In 2007, Shanshan Group began working with Smalto to become a distributor in China for Smalto second-line products (mainly casual wear and high-end fashion garments, not including tailor-made clothing and other first-line products).

After three years of operation, Smalto found that the Chinese market is extremely important to them.

SmaltoCEO, an interview with reporters, said that Smalto has more than 10 stores in China, and its sales account for more than 10% of the total sales volume of Smalto. Smalto's sales in the global market increased by 20% last year, while sales in the Chinese market increased by at least 50%.

To this end, Shanshan Group and Smalto are all interested in expanding the Chinese market.

SmaltoCEO Gan

An interview with reporters said that now the factory's tailor-made clothing is generally based on a certain plate type for mass production, but Smalto's tailor-made clothing is all manually completed, and according to the customer's skeleton, it is tailored to the garment pattern, rather than the factory based on the design of the plate; some Smalto craftsmen's handicraft experience is more than 30 years old, the technology is very skilled, to ensure the best quality of Smalto; for example, a suit has 40 processes, and it takes 60 hours to complete the production, which also requires customers to come to try and modify and work very meticulously. After completing the customized delivery to the customers, Smalto will also retain enough fabric available for the same size as the clothes, providing life-long maintenance and repair for the customers. For Smalto tailored features, its CEO

Therefore, the price of Smalto customized brand is also very expensive. The price of custom-made clothing is above 20 thousand euro, which belongs to luxury goods.

To ensure the quality of service, Smalto will also cooperate with Shanshan to set up a hand-made customized factory in Ningbo.

Li Qiming, vice president of Shanshan Group, told reporters, "Smalto's high-end custom service is no longer a clothes seller, it's more about selling services.

We look at the brand value and excellent quality of Smalto, which will benefit the quality and management of the clothing of Shanshan, so Shanshan will choose long-term strategic cooperation with Smalto.

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YOUNGOR also wants high-end customized services.

Ningbo is the hometown of Hong Bang tailors, and the tailor has always been the pride of the red gang tailors.

The first "Zhongshan suit" was tailored to Mr. Sun Zhongshan by the Hong Bang tailor.

Luo Meng and Mr. Luo Luo Cheng's two garment enterprises inherited the tradition of the red gang tailors and pioneered the tailor-made service of the business suits. YOUNGOR also launched a customized service for the middle and high-end consumer groups in 2008.

Now, after more than 100 years of production of the first Chinese tunic suit, as the successor of the red gang tailor, "Ningbo suit" has again launched the tailored service for the high-end market.

In addition to Shanshan Group, another domestic clothing giant YOUNGOR also has a keen interest in high-end customization.

At the end of March this year, the nineteenth China International Clothing and accessories fair, YOUNGOR launched its 6 major brands, including high-end brand new brand mayor.

As the high-end brand of YOUNGOR group, Mayor serves the business and administrative leaders as the service target, draws the leading men's design idea, and adopts the world's top men's special fabrics and volume customization technology, leading the high-end people's fashion trend.

Li Rugang, chairman of YOUNGOR fashion group, told reporters that the operation mode of YOUNGOR's high-end tailor-made service is still at the stage of design exploration. YOUNGOR hopes to explore a brand new mode to develop tailor-made services for high-end consumers.

The reporter also interviewed Zhu Xulong of president of Luo Meng group on tailored service.

Zhu Xulong told reporters that Luo Meng also has a customized service. Luo Meng will tailor a full suit to customers according to the requirements of customers, with high-end fabrics and full manual process.

Luo Meng is also considering the promotion of tailor-made services for Hong Kong tailors for high-end consumers.

Tailor-made market is rapidly expanding.

Generally speaking, in the era of industrialization, clothing production has entered the stage of garment batch production.

Tailor-made not only for customers to measure the body to get data, targeted design and tailoring, but also for customers to retain the corresponding data, time-consuming and laborious.

For garment enterprises with industrialized clothing production lines and thousands of people or even tens of thousands of people, tailor made seems to be a time-consuming and undesirable service.

But several big clothing giants also aim at high-end tailor-made, showing the unique characteristics of tailored services in the future.

"Now China has become a big country of luxury consumption in the world, and the clothing customized market is also rapidly expanding."

Li Qiming, vice president of Shanshan Group, believes that customized production will explode in the next few years, because the Chinese people pay more and more attention to the quality of life, and the fit clothing is also a part of high quality life.

In addition, the Chinese people are becoming more and more aware of the etiquette concept of wearing different clothes on different occasions, which has also greatly increased the demand for clothing for business and work, which is also expanding the demand for tailoring.

Yuan Weilang, the sixth generation of Hong Gang tailor, opened a high-end clothing handmade shop in 2007 at the Sheraton Hotel in Ningbo.

He has a personal impression of the expansion of the tailored market.

Yuan Weilang told reporters that Bai Long Long Hua has been in the Sheraton Hotel for nearly 5 years, and his business is getting better and better. Especially since this year, the annual custom business of Bai Longhua is very prosperous. For one thing, the Chinese people pay more and more attention to their own image. But now many people are getting fat. The clothes produced by the garment factories are not fit at all. The tailor made is suitable for the personalized needs of these groups. On the other hand, people's incomes have improved.

"The high-end tailor made market is expanding in a big way. Shanshan and YOUNGOR are undoubtedly very forward-looking."

Feng Dehu, vice president of the China clothing association, thinks that tailoring can be tailored to its needs, characteristics and preferences. It can choose fabrics, pick patterns, pick materials, pick styles, and also make cloth, add sleeves, reduce chest girth, and so on, so that everything that clothes can't do can be achieved. Making a complete suit of clothing is a worthwhile pursuit for itself.

So there is a lot of room for customized space. China is already a world economic power, and people who pursue life and enjoy personalized consumption are more and more. Therefore, the market of tailored clothing will also be bigger and bigger.

Market segmentation is also the choice of pformation and upgrading.

Transformation and upgrading is one of the main tasks of the garment industry and even the majority of Chinese enterprises.

Influenced by various factors, such as rising labor costs, tight electricity supply and rising raw material prices, enterprises urgently need to find new business opportunities and new markets.

For Ningbo clothing giants to expand the high-end tailored market practices, Zhang Xiaofeng, Secretary General of the Ningbo Clothing Association believes that this is actually from the principle of market segmentation, through in-depth analysis of the market, and found a new market; high-end tailor made due to its meticulous process, time-consuming and laborious, its price and profits are correspondingly higher.

This method of market segmentation can also be popularized and applied in other fields. For example, Ningbo women's clothing enterprises can also try to introduce high quality fashion to make them customized. The clothing enterprises in Ningbo can also integrate resources, and introduce products such as outdoor leisure wear, three family family outfit and so on.

"The principle of market segmentation can discover new business opportunities and win new consumers. This is also an approach to pformation and upgrading."

Zhang Xiaofeng said.