Shoes And Clothing Stores In Wenzhou Are Getting Bigger And Bigger.

3 years ago, when the more than 5000 square meter store opened on the Yanan road in Hangzhou, the first more than 400 square meter store opened 13 years ago turned into a mini shop.

This weekend, the flagship store of more than 9000 square meters, which is to be opened in Nanjing East Road, Shanghai, has made the original more than 5000 square meter store too small.

In recent years, our shoe and clothing brand stores are bigger and bigger, and thousands of square meters of flagship stores are everywhere.

Relevant brand executives said that opening a large store would make the brand more competitive and the radiation more extensive, which has become a trend.

The brand store is bigger and bigger. A shop displays four series of products, including men's and women's wear and urban men's and women's wear. Each product has nearly a thousand samples.

At the same time, provide an open rest area for consumers to relax, chat, meet friends, and set up the clothing Museum exhibition area on the five floor, so that consumers can understand the clothing culture.

This is the more than 9000 square meter flagship store on the 29 day of the United States, which is about to open in Nanjing Road, Shanghai.

So far, more than 1000 square meters of flagship stores, such as the United States, the United States, Semir, Gao Bang and other brands, have reached 39, 15 and 20 respectively.

At the end of the month, there will also be a flagship store of more than 600 square meters on the front street of the city hall, and the more than 800 square meters flagship store opened by AOKANG group in the industrial zone of shoe capital.

The head of AOKANG group said that the store not only displayed the brand image better, but also helped to reduce the management cost.

In order to make it convenient and comfortable, it has a wide range of products, large quantity of choices, one-stop shopping, etc. more and more shoes and clothing brands in Wenzhou want to make comfortable shopping as fully reflected in the terminal and provide leisure facilities.

The product domain that cannot be covered by itself is realized through agency.

This year, AOKANG group first opened a more than 2300 square meter flagship store in Shandong (maybe shoe city is more suitable), including all the shoe brands of AOKANG's Kanglong, beautiful ladies and so on, and appropriately replenish the brand of sports shoes that our enterprises do not run to enrich product categories.

Semir official said that more than 1000 square meters of brand clothing stores will open up larger leisure areas, including water bar, game area and so on.

Kangnai shoe industry opened its first customer service and leisure area for the first time in the 500 square meters flagship store opened in Shaoxing.

Perhaps in the near future, many flagship stores in Wenzhou shoe industry are not just a small stool for shoes.

In the face of international competition, some children's clothing and home textile brands have begun to expand their stores.

Since the beginning of last year, the number of double shop windows is increasing. It is revealed that this year will open 50 to 60 image shops with an area of more than 120 square meters.

International leisure brands such as ZARA and H&M enter the Chinese market, which makes local casual wear brands feel more competitive.

Semir group responsible person said, in the first-line market, the war of competition has quietly ignited.

The competitiveness of local casual wear brand lies in the incomparable advantages of terminal network system.

Zheng Chenai, President of Wenzhou clothing trade association, said that ZARA and other international brands often have an area of more than 10000 square meters. Tens of thousands of different styles of clothing enable consumers to experience one-stop shopping. With the change of consumers' consumption concept, such stores can meet consumers' individual needs and become consumer trends.