Export Enterprises: Knowing The Rules Of The Game Can Win The Market.

With the steady development of China's economy and the continuous growth of exports, the trade remedy measures taken by European and American countries to export products are becoming more and more diversified and complicated.

The light industry chamber of Commerce reminded that export enterprises should have a comprehensive understanding of the "game rules" of trade barriers such as anti-dumping, countervailing and anti circumvention in Europe and the United States, and actively respond to and defend their rights and interests.

The "made in China" provides convenience for the world, and is also facing a more aggressive offensive launched by Europe and the United States.

"Trade remedy measures taken by European and American countries to export products are becoming more and more diversified and complex."

In a recent interview with our reporter, Cheng Ching, the Fair Trade Department of the China Light Industry Crafts Import and Export Association stressed that "our export enterprises should have a comprehensive understanding of trade barriers' rules of the game ', actively respond to them and defend their interests bravely."

EU: Anti - circumvention investigations are still struggling with Chinese Anti - dumping swords.

In September 6th, the European Commission issued a notice on the official communiqu of the European Union. According to the European Union's complaints from the industry, the European Commission had decided to conduct an anti circumvention investigation to avoid the phenomenon of p shipment of European leather shoes in Macao.

Since the date of the announcement, the European Union has registered and conducted anti circumvention investigations on the imported footwear products imported from Macao. If it is found that there is a circumvention, it will impose anti-dumping duties on leather shoes imported from Macao. The tax rate is the same as the anti-dumping duty rate of the products involved in the mainland of China.

In October last year, the EU began levying 9.7% to 16.5% anti-dumping duties on my leather shoes for two years.

This anti circumvention investigation is likely to make my leather shoes worse for European exports. "

Cheng Jing said, "once the EU decides to impose anti-dumping duties on leather shoes imported from Macao, the mainland's export of leather shoes through Macao to Europe will be greatly affected."

Because of the relatively easy evidence collection, the anti - evasion investigation is often inferior to the anti-dumping investigation.

Prior to that, due to the lack of familiarity with the anti circumvention investigation and inadequate response, many enterprises often waited until the importing countries launched anti circumvention investigations before they gradually became familiar with the "rules of the game", resulting in passivity and loss.

It is widely believed that the EU has zero anti-dumping cases against China for various reasons this year. However, when the anti-dumping duty on export leather shoes was terminated in China for a year, the EU's new restrictions on the export of leather shoes had to be considered deeply. "This shows that the EU has never relaxed its import barriers to Chinese products, but it has adopted more diversified forms."

United States: the "two counter" survey is frequent. "It is unique to see that the trade barriers of light industrial technology products exported to China since this year have been recorded. In 1~9 months, there were 8 cases of light industry products registered abroad, which were equivalent to the same period last year.

But last year, the countries filing were more dispersed. Besides the European Union's anti-dumping investigations on ironing boards and Australia's safety glass, the rest were developing countries such as South Africa, Peru and Brazil.

This year, it is mainly concentrated in the United States, and the form adopted by the United States is not limited to anti-dumping, but tends to be more diversified and complex, and the harm it brings to our export enterprises is greater. "

Cheng Jing said.

In the month of 1~9, the United States launched 2 surveys of 337 light industrial products and 2 anti subsidy and anti-dumping investigations.

It is worth noting that countervailing and anti-dumping investigations have become a new measure to restrict the import of Chinese products since the end of last year.

It is reported that after the copperplate paper, the United States launched 4 "two anti" merger investigations, including 2 light industrial products - composite woven bags and thermal paper.

He told reporters that in the 3 merger investigation cases involving light industrial products, the light industry chamber of Commerce promptly organized relevant enterprises to respond, and at the same time presented the industry's defense opinions to the US Department of Commerce on behalf of the industry, and expressed strong dissatisfaction with the US side's unfair practices in the "International Business Daily" and the chamber of Commerce.

However, despite the strong opposition from the Chinese government and industry, the United States announced in March this year that the US Countervailing Law was applicable to products imported from China, and decided to levy countervailing duties on Chinese coated paper. This is the first time that the United States has imposed countervailing duties on imported products from non market economy countries.

The light industry chamber of Commerce reiterated that when the US insisted on viewing China as a "non market economy country", on the one hand, it calculated the dumping margin of Chinese products by using the data of the surrogate countries, and imposed anti-dumping duties. On the other hand, it accused Chinese enterprises of obtaining various subsidies and levying countervailing duty. This double taxation method constituted a double discrimination, which was obviously unfair. "Such a merger survey not only increased the cost and difficulty of enterprises' responding, but also challenged the current system of our government."

We are familiar with "rules". With the steady development of China's economy and continuous export growth, the trade remedy measures taken by European and American countries to export products are becoming more and more diversified and complicated.

Cheng Jing said that our export enterprises should respond positively to safeguard their own interests.

Mr. Cheng suggested that enterprises should fully understand the "rules of the game" of trade barriers such as anti-dumping, countervailing and anti circumvention in Europe and the United States, seriously study and make use of their applicable standards, arrange production and assembly procedures reasonably, and expand overseas markets with reasonable procedures and legal prices.

In the case of enterprises subjected to countervailing investigations, Cheng Ching suggested that first, domestic subsidies and subsidies received by enterprises should be collected.

"Knowing this information, we can ascertain whether the subsidy accepted by the enterprise is a actionable subsidy, so that we can accurately answer the lawsuit and reduce the loss."

At the same time, enterprises can hire lawyers to make plea, which can include both procedural and substantive aspects.

Cheng Jing pointed out that the best strategy for responding enterprises in countervailing investigations is to prove that there is no subsidy; subsidies are minor; or subsidies are not actionable.

In the process of responding, enterprises can make full plea in the aspects of the nature of subsidies, the damage of domestic industries, the causal relationship between subsidies and damages, and any success of any link will probably bring the final victory.

In addition, enterprises can also join the importing countries, importers, wholesalers, retailers and end-users and other interest groups in the countervailing investigation, and jointly make a defense to strengthen their own momentum.

Such a plea can constitute a real or potential pressure on the domestic industry and investigation agency of the importing country, or even affect the final verdict.

"In the final analysis, enterprises should change their concepts, change their competitive strategies of low price export, adjust their product mix, increase their technological content, implement differentiated strategies of export products, and enhance their competitiveness so as to effectively resist foreign trade protection measures."

Cheng Jing said.