Analysis Of Fashion Trend Of 2012 Spring And Summer Casual Wear Fabrics

Returning to nature is the season.

The theme of the field.

From the color of the earth, the fabric and yarn of texture, or the simple profile and style, all elements related to nature will sweep through the market of all casual wear.

In the face of information flooding and more washability, people pursue simple and authentic lifestyles. People yearn for more time to breathe comfortably in nature and enjoy a happy and healthy lifestyle.

Correspondingly, the sportswear market has returned to its original source once again.

The brand will return to its original lineage; the casual wear market will strengthen its combination with yoga and dance, while fashion leisure brands will continue to innovate.

In the new season, color will be affected by natural plant dyes. The fabric will favor the organic supply chain, while the style will become concise, emphasizing the values centered on health and reality.

Topic 1: Revival

:

The color is fresh and tender, and the soft white texture is coated with light sweet beauty. Flowers, fruits, plants and insects become important patterns.

Inspiration thrives in the romantic fresh countryside garden, and optimism runs through it all the time.

Direction:

Leaving behind complicated and trivial things, returning to simple habits of thinking and way of life.

The light retro style is rising again, including jeans, rough casual wear and simple basic funds.

In terms of profile, loose laminated style is the focus of this theme casual dress, and fabric, natural cotton and linen fabric, striped fabric and simulated dirty denim fabric and so on.

Prints and patterns are derived from topics related to nature, such as the grid and small squares, flowers and plants, exotic natural landscapes and garden style patterns.

Suitable for fashion leisure, pure leisure and cowboy market.

Key words: returning to the original, natural and restored ancient organic countryside

Theme two: Care

Color:

This is a reassuring, caring, emotional and poetic new world.

The color reveals a hazy tenderness, and the cream color and the cold shade are covered with opaque shadows, forming a rich level.

The sense of luster and texture is unified in white and near white.

Direction:

The inspiration comes from all kinds of fields: classic white T-shirts, twisted cricket cricket suits, white religious costumes, and even dream wedding dresses.

So that the theme of casual wear has fresh and pure style of track and field clothing, or preppy style tennis style.

In addition, the casual wear market will be influenced by yoga, ballet and dance costumes, creating a softer and more feminine fashion style.

Lightweight fabrics, elastic fabrics are more important, with a sense of movement style design.

Suitable for business and leisure, fashion and leisure market.

Keywords: preppy Yoga Dance soft functional sense of light

Theme three: interaction

Color:

Color becomes more vibrant under the natural tone, and no longer deliberately covers the signs of the city.

The natural color reveals the breath of technology. Nature and man are no longer a simple and rigid opposition, but a subtle fusion.

Design direction:

The theme is the gradual development of the last autumn and winter wilderness theme. It becomes softer. We feel and experience the significance of the journey. We focus on the vast desert area.

Inspired by adventure, camping or surfing on undeveloped beaches, it has strong escapism and love for nature.

Rugged and old casual clothes are made from recycled and worn denim as well as rugged style, printed and patterned with national style.

This style also has a little tribal feeling, which corresponds to the theme of this season's return and origin.

Suitable for outdoor recreation, pure leisure, cowboy market.

Keywords: Journey adventure desert undeveloped tribal environment protection

Theme four: exquisite

Color:

The multilayered colors are fascinating and full of joy. Bright yellow and saturated dark blue rush to collide with the energy, and the cold purple and dark grey green steadily stabilize the entire color series.

Design direction:

This is about Mashup and sensory games, with bold and impacting colors.

Consumers who like this style are not sensitive to the effects of chemical dyes and synthetic materials on the environment. They are more concerned about the influence of their costumes on their peers.

Therefore, the classic sportswear and the details should be pformed to make it a daily dress, or to decorate on a simple basic paragraph, or to pform the fabric of modern technology.

To maximize the publicity effect with minimal cost.

Suitable for outdoor recreation, pure leisure, business and leisure market.

Key words: sense of motion saturation, color splicing and publicity.