Leisure Apparel Brand: American Apparel: Clothing Listed Companies

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As the largest leisure brand in the country, Mei Bang clothing has put forward a series of measures to solve the inventory problem, through the establishment of special sales channels, and so on, to revitalize the inventory system and franchisees' inventory.

Judging from the recent orders, the strategy has been recognized by franchisees, and inventory clearance of direct and online platforms is already in progress.

In August this year, some of its chairman's shares will be lifted, and the market is also concerned about this issue.

There are several ways for US bond clothing to be adopted: it is intended to partially reduce its holdings by introducing strategic investors or increasing partners with relatively high degree of business correlation, or releasing them to senior executives; in principle, it does not sell directly in the two tier market.

The industry believes that the reduction will not have a greater impact on the management level of the state's apparel industry. If the relevant partners can be successfully introduced, it will enhance the circulation and the long-term sustainable development of the American Apparel.

In recent years, the environment of domestic brand clothing operation has been surging, and great changes have taken place.

The major environmental changes can be summed up as a marked increase in international competition pressure and a rapid increase in operating costs.

There is no need to talk about the increase of rent and labor costs. The problem of international competition repulsion also suggests that the market should pay enough attention to this.

The cold wind of the international financial crisis has accelerated the expansion of international clothing brands in the Chinese market. At present, the top 20 apparel Brand Company in the world have all entered the Chinese market. The competition of clothing brands at home and abroad has been launched in China, and in the consolidation of high-end market, it has begun to move towards the two or three line market.

American fashion and leisure wear is in the most competitive field with international brands, which makes them face greater challenges.

The pformation of the operation environment makes the domestic brand clothing companies still be unable to keep up with the requirements of competition if they develop the market in a fast and extensive way. Therefore, brand clothing must explore a better way to survive in the new environment.

As the largest and most leading leisure brand in the country, it is bound to take the task of exploration to break the plight of the next few years.

Foreign fast fashion brands can provide some reference for development, but after all, they can not fully adapt to the needs of the Chinese market. Without the target, they can learn completely. The United States can only serve as an explorer, and the cost of trial and error is much larger than that of other brands.

If the fundamental changes in recent years have made American Apparel find a fast fashion brand that is suitable for China's market development, then the future will be more conformable to the competition of international brands, and it will become truly powerful.

Brand upgrading and enhancement of efficiency are fundamental to effective cost increase.

At present, the whole retail industry is facing the pressure of three rising costs from rent, manpower and taxes.

For the brand clothing enterprises, the expansion of single channel can not guarantee the stability of the profit level. The rising cost of the three costs will gradually engulf the profits of enterprises.

This will further highlight the need for enterprises to upgrade their brands and enhance their efficiency.

The rate is faster than the competitor and has been arranged ahead of time.

Up to now, the advantages of Mei Bang dress strategy have been gradually highlighted, which is mainly reflected in:

First, the cost of direct operation system is digested ahead of schedule, and the latter contributes greatly to the improvement of efficiency.

Since the construction of the United States direct dress camp system was earlier, the cost of Direct stores needs the responsibility of the United States and the state itself. Therefore, compared with other domestic brand clothing enterprises, the cost has been digested ahead of schedule.

At the same time, the United States has a relatively high proportion of clothing stores, which provides a guarantee for strengthening endogenous growth in the later period.

Mei Bang clothing always believes that compared with sports brands and other low fashion categories, fast selling products can not rely too much on joining. Although the Chinese market is huge, it is necessary to do a certain percentage of joining. However, if we do not establish a certain proportion of the direct battalion system, we will never be able to compete with each other.

Two, higher level of efficiency and greater flexibility in coping with rising costs.

Because of the leading ability of the terminal construction of Mei Bang clothing store, the level of Ping Bang clothing is quite different from that of the same brand, which is generally higher than the 30%-40% of the same market, and it can deal with the risk of rising cost more calmly.

Three. Strong product development capability.

The product development capability of Smith Barney apparel has also been in the leading position in China. Apart from the existing R & D design team, it has introduced a professional design and production team with a global vision.

With the deepening of serialization of MB (Metersbonwe) brand this year, and the deepening of MC (ME&CITY) product design refinement, as well as the abundance of State purchasing product series, the leading edge will further expand.

Four, supply chain management advantages

In the domestic brand, the United States is the first to put the supply chain management to a strategic height, and to create a strong supply chain management system suitable for its own development.

The agile supply chain, which is responsive to customer demand, has made the American apparel industry lead the industry in terms of supply chain performance.

The emergence of this inventory problem has promoted the integration of the United States and costumes to the supply chain system integration, and the efficient management response advantage will be further enhanced in the later stage.

Under the premise of overall improvement in brand and product upgrading, the growth momentum of the United States apparel industry is strong.

In the first quarter of 2011, the 50% and 80% growth of the United States apparel and franchise system were derived from the promotion of Ping efficiency.

In the future, with the introduction of product lifecycle management system, product improvement and service upgrading, the level of Ping Bang clothing level still has room for improvement.

In addition to the excellent upgrade performance of the direct operation system, the United States has also attached great importance to the promotion of the franchise system.

The huge franchise management team has been established, and the monitoring strength and control methods and direct operation are integrated. The United States and costumes will help to join the market to improve management by not less than 55% of the resources and configuration.

As of the end of the first quarter of 2011, there were more than 3800 stores in the United States, including more than 700 direct shops, 3100 franchised stores, and 200 stores in the first quarter.