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Peng Jing, Director Of Brand Design, &Nbsp: I Am Very Happy.

2011/6/24 10:50:00 91

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Peng Jing, director of private custom brand design

Deep white, the color that does not exist in logic, is full of all possibilities and imagination. brand The name is "deep white". Designer In the process of creating wedding dresses, Peng Jing seeks pure happiness -- I am happy to marry someone. I interview Peng Jing, director of private custom brand design.

Because of an unwilling and ordinary heart and a persistent love for fashion design major, Peng Jing chose to start his own business after working in Wu Haiyan studio for a year.

In order to practise courage and learn to communicate with different kinds of people, she set up a stall. To familiarize herself with the fabric, she ran all over the fabric wholesale. market She was very clear about where and what materials she was running. In order to be able to complete the production independently, she stayed up all night sewing beads, practicing machine embroidery, hand embroidery and stepping on the machine. Because she knows that the real designer is not only a simple design draft, but only if we have a thorough understanding of every link can we make the design no longer a castle in the air.

In 2005, Peng Jing graduated from the first place in the professional design class. In 2006, she founded the deep white private custom studio. Now, there are many stars and models in the list of deep white customers. They have been friends with Peng Jingcheng. In April 23rd this year, Shen Bai, who had 5 years' experience in making wedding dresses and garments, made her first flagship store in Hongyan Road, Third Ring Road.

Some people call Peng Jing's work a "substitute for marriage", which sounds sad. However, Peng Jing had never felt this way before. On the contrary, she felt very happy. The happiness of others makes her feel young and powerful. A lot of customers go deep into the white studio and solemnly say, "I value my wedding very much. I want to collect my wedding dress." And Peng Jing has to do that for them to make the difference, high quality, worthy of collection of wedding dresses.

Design turns customers into good friends.

Reporter: what kind of psychology is the career of the designer choosing the wedding dress?

Peng Jing: I think the designer who can make a wedding dress and dress is the dream of every designer, but I am very persistent about this dream. In my eyes, the aura of each new couple is so dazzling and bright that everything is shining around them. The wedding dress is the symbol of love on the wedding ceremony. It is the most intimate happiness. I want every hand sewing Bead Wedding dress to be filled with blessings. I always like to say, "giving roses to people, leaving their hands fresh", they will feel very happy when they are designing wedding dresses for each new couple.

Reporter: do you remember who was the first customer in your studio?

Peng Jing: the custom studio started with its sensitivity to design and the focus of its career. My first customer was actually a good friend of mine, and I thanked her for giving the first order to my studio without hesitation. In later management, the difficulties encountered were far more than they had imagined. Overtime is a common practice, because the garments used for the wedding are not allowed to be delayed for a minute, so often the details of order making are still being discussed with the overseas customers at two o'clock at night.

Interviewer: it's always hard to start a business.

Peng Jing: objectively speaking, it was very hard, but all these hard work disappeared with the customer saying "I am very satisfied, thank you". I often eat the chocolates sent by customers, racing against the clock to brainstorm the next client's wedding dress. Many of our customers have gradually become our very good friends. This is a more valuable asset for deep white than money. The business of the studio expanded with the passing of friends. I recall the first time when I received the design tasks of several big anchor hosts in the TV station. I was very nervous and excited. Now I have been able to provide the design for the National Grand Theater, satellite TV, host and many entertainers, and so on. This is a long journey, but the team has paid a lot of money and gained a lot. {page_break}

Deep white private Brand making

Reporter: your work is not for awarding, for the show, but for ordinary people, do you think this is too common?

Peng Jing: when I was at school and at work, I was also keen to take part in some competitions, and also got some places. After the operation of Shenzhen white brand, I feel that what I want to do is to make the design not only a piece of blueprint, but also truly and vividly create beauty in real life.

I regard every client as a good friend. I am a stranger before I come to the studio. From the moment of contact, I use the most sincere attitude to provide the best design and service to every friend, and I will be very glad to see their beautiful figure and satisfied expression. Once, when a friend mentioned deep white in the company, there were several people who answered. Why? Their wedding dresses were from deep white. They did not know each other before they became allies. When I heard the news, I was very proud of myself and felt that I was a little great.

Create plate and decoration to create Oriental beauty bride

Reporter: "happiness can be reached by pad feet". This is your position on your work. How do you understand it? Why do you insist on making such a customized garment?

Peng Jing: my market positioning for Shenzhen white brand is high-end quality, and the price is not an unreachable luxury. Customization is not exclusive to a few people. It is unique and unique. It is no longer a luxury for ordinary people. Every bride walking out of deep white is unique. The wedding dress is a noble in the dress. It should be noble and elegant. It not only displays beauty, but also embodies culture and shows happiness. Therefore, in my opinion, apart from personal aesthetic difference, whatever style it should be, it should be superior in quality and represent the taste of new people.

I often call them "a pile of cloth that looks like a wedding dress". The rough workmanship and unsuitable tailoring will not only reduce the overall visual effect, but sometimes the unfriendly fabrics will cause adverse effects such as allergy, redness and so on. If the economic conditions permit, I still suggest choosing the wedding dress with excellent workmanship and personality, because it is not only the prop of the wedding, but also the happy memory of life. What I'm doing now is that most brides can wear the best quality clothes that they can afford.

Reporter: what is the significance of personal design and Seiko production in wedding dress customization?

Peng Jing: I think for any clothing, Seiko production and private design are two different grades of definition. In the custom of wedding dress, whatever style, whether traditional court or modern fashion, should be done by Seiko. First, from the plate type, we should develop a suitable type of Oriental style, such as the traditional western wedding dress. The waist section will be longer. This is more suitable for the Westerners with the characteristics of tall legs and long legs. But for the Eastern women, they will appear to be short and not tall and upright. Therefore, when I make the board, I will reduce the waist length appropriately according to the size of the guests, so that the skirt will be lengthened visually and people will be taller.

In addition, in terms of workmanship, the materials used for wedding dress often have a large number of layers. Neat and uniform stitches, delicate pearl ornaments, lace and so on are all qualities. I call plate and workmanship the foundation of perfect works, and are the basis for any dress that can be called wedding dress. On this basis, a further upgrade is the design of the style, whether it has personality, and whether it is suitable for the bride.