Bosideng Spent More Than 20 Million Pounds On Flagship Store In London.

Is there anyone else talking about investing in the European retail market?

And emerging markets, right?

Obviously, this is not the case.

The Chinese down garment producer announced on Thursday that it had spent more than 20 million pounds to purchase a 6 storey building near Oxford street in London.

Since more and more Chinese buyers are investing in buildings in the UK, can Bosideng purchase property in London be interpreted as a financial investment?

Not exactly.

Bosideng

This seems a bit counterintuitive: while western consumer brands are rushing to cities in China to compete for the latest and most expensive stores to display products to nearly 1 million Chinese rich people over $1 million 500 thousand, a Chinese company has decided to go to a country where the cost of spending has gone down.

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China's domestic demand has been excavating since its establishment in 1975.

The company's annual sales volume is 5 billion 700 million yuan (US $886 million), mostly from the domestic market.

The company has 7579 retail outlets on its own.

The lack of local brands such as Bosideng is also what western brands have. It is a unique charm that ensures that their richer customers will continue to buy their products even when they can afford North Face.

The solution is to build ourselves into Western consumers.

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Europe may be losing its economic strength, but in fashion it is still the trend leader.

In fact, this is why Bosideng plans to create London stores carefully.

The 6 story property is situated at the heart of WEST END, one of the most prosperous commercial districts in London (and also one of the largest commercial districts in Europe). It is close to the first shopping street in Oxford, Britain. The street attracts 30 million tourists from all over the world to visit and shop this year. It is a shopping mall in the west end of London. It is only 20 meters away from the BOND STREET subway station with 24 million people visiting and visiting each year. It is located on the street across the street from the construction of the London Metro Line (CROSS RAIL) Bond Street station.

According to Bosideng related project leader, Bosideng group will build the newly purchased building into a landmark building in West London, involving about five million to six million pounds of investment. After completion, the building will be used to open Bosideng down coat and men's flagship store, which is the first flagship store in Europe.

The remaining floors will be used for the establishment of the European headquarters.

At the same time, the company will make good use of the advantages of its superior location and large number of people, and promote the brand image through the external wall advertisement.

The whole project is expected to be completed before the opening of the London Olympic Games in 2012.

Wang Yao, vice president of the China Federation of Commerce, believes that Bosideng has advanced the European market with its own brand rate, and has set a good example for more Chinese clothing brands to seize the high ground of the international market.

According to the plan, Bosideng will invest 5 million to 6 million pounds to pform the building into a landmark building.

This will be the first flagship store in Europe, which aims to enhance brand awareness and reputation.

Bosideng also plans to promote the brand image through the external wall advertisement with the advantage of its superior location and large number of people.

Gao Dekang, chairman and chief executive officer of Bosideng group, said: "buying this property is an important measure for Bosideng group to expand overseas business and create a world-famous brand image."

The property is located at No. South Morton Street, 28, and Bosideng plans to offer a down dress and men's wear flagship store and set up a European headquarters in.

The store is scheduled to open in July 2012.