E3 Holds The Hand Of "Big Lady" &Nbsp; Leads Children'S Shoes.

E3 brand of Zhejiang popular Footwear Co., Ltd., since autumn March 2011.

The E3 brand of Zhejiang popular Footwear Co., Ltd. is the first Chinese children's shoes brand to put forward the strategy of color marketing, and is located in "children's color shoe cabinet".

Color is an invisible key to open the minds of consumers, and color is also an effective tool for effective marketing of children's shoes.

"Through our long-term market research and analysis, we find that the era of colorful and fashionable colors of children's shoes has arrived, and this coincides with the fashionable and fashionable product personality inherited by the popular footwear industry for more than 10 years."

Chen Liming, chairman of the popular footwear industry in Zhejiang, said that E3 is not only adhering to the brand concept of happiness and fashion, but also striving to create a happy and fashionable color shoe cabinet for Chinese children in order to lead the color era of Chinese children's shoes.

The "big lady" is made up of two lovely girls from Taiwan. Wu Zhaoxian and blue Ezi are 10 and 12 years old respectively. But the petite age does not cover up their fashionable, lovely and weird star qualities.

In 2008, Wu Zhaoxian and blue AI Zi were selected in the overseas draft of the good morning family NEWSTAR. In 2009, the group name was officially identified. It was officially launched in Taiwan with the name of "big lady" and received wide attention from the media both inside and outside the industry.

The "big lady" group, with its sweetness and innocence, is loved by many people inside and outside the industry, and has made a great debut in the big advertising MV and many big star concerts.

The "big lady" fashion and lovely appearance and colorful childhood are also in line with the brand positioning of E3.

Adhering to the brand's "Enjoy Everyday Everything" concept, relying on the in-depth research and investigation of children's shoes market and consumer psychology, E3 brand has successfully created a brand of fresh and fashionable children's shoes under the guidance of chairman Chen Liming. Under the guidance of color marketing strategy, it pays close attention to the trend of color development and color research and development, pays attention to the characteristics of colourful, comfortable, healthy and humanized, fully meets the needs of Chinese children's consumption and holds the fashion trend of Chinese children's shoes, and creates children's exclusive "color shoe cabinet" to realize the integration of fashion and practicality, and fashion and health coexist.

The E3 and Taiwan fashion group "big miss" combination hand in hand, through the Taiwan fashion star's sweet appearance, fully reflects the product's styling design and color matching, and E3 will synchronize a series of new product research and development, I believe E3 will use the "big lady" glittering stars to show the brand characteristics of children's shoes in the new era of color, and promote the E3 brand to move forward.