Two Effective Ways Of Clothing Marketing

During holidays, businesses are racking their brains to think of various ways. Promotion Products, but because of fierce competition in the market, business promotion strategy is identical, so the final effect is not ideal. So how can businessmen stand out in the vulgar promotion? This article gives a brief explanation of the two major ways of Clothing promotion.

　 Method 1: Loading discount Combination "

Improving joint selling rate is a very effective way to improve store efficiency. Joint sales rate can be improved not only by new ones, but also by inventory or unsalable. In this regard, Jia Xiaoyi put forward the "combination of discount package" proposal.

The specific implementation process is as follows: allow customers to bring more than 2 of the original clothes at home, and choose the styles that are matched with them in the brand store. And sales consultants can through the specific style (stock or unsalable) new popular collocation training, throughout the sales process throughout the old clothes new wear concept. After the success of the collocation, customers can get a special discount (such as 40 percent off), or a half price discount for the new original clothing price.

Jia Xiaoyi said that the matching half price can be selected carefully every day, but it must be a style that can match many clothes in the store, so the match rate is relatively high. And if the customer does not choose a satisfactory matching fund, after the customer has gone, the sales consultant can also record the demand information of the customer matching money at any time, and help the customers to find suitable money in the inventory style so as to promote future transactions.

In fact, it is also a way to deal with inventory goods without traditional way, which is a relatively healthy way of handling. But sales consultants need basic knowledge of clothing collocation and good professional ethics, otherwise they will be self defeating. Therefore, this method must be held after strict training and promotion of service flow training.

Mode two: "buy the core products to deliver."

In addition, Jia Xiaoyi also introduced a method of "buying the core products to deliver," so as to revitalize the whole field. But this method is more suitable for brands with rich collocation, such as some large business men's clothing brands and rich brand of fast selling brands.

"In this activity, consumers can choose free categories of goods for free only by selecting one of the core categories of your brand." Jia Xiaoyi said.

The advantage of this activity is that it can drive volume of incoming customers and drive new sales. Digestion will soon become an inventory item or a commodity that has already become a stock. At the same time, it will be guided by collocation dress consultants to drive the sales atmosphere inside the store. But Jia Xiaoyi also suggested that the free products should be attractive, and the style of free delivery should be large, and the products need abundant support. For this reason, Jia Xiaoyi suggested that the sales season should be held at the same time, because the product styles are the most abundant at this time, so it is easy to hold such sales activities.

At the same time, Jia Xiaoyi reminds businessmen that the complimentary style can give consumers a promise to buy time, which is effective in a certain period of time, so that it can be more convenient for seasonal inventory digestion and increase customer's consumption satisfaction.

Jia Xiaoyi pointed out that the above promotional activities are innovative sales service concepts, which are built on the basis of understanding the needs of targeted customers. A brand really understands the consumer, will plan the innovative sales service pattern, has the innovative sales service pattern, the guide purchase only then has the better sale quality, but the shopping guide more specialized sale accomplishment will be the brand shop sale promotion activity indispensable important factor. In this way, every promotion will promote brand value and become a win-win situation for store sales and customer consumption.