A Star Marries Not His Own Money.

Deng Chao Sun Li June 7th big marriage in Shanghai is concerned.

The latest news is that more than two hotels are sponsoring the wedding banquet at the lowest price in history, and a car brand offers free new cars and guests.

Too commercial?

No, it's fashionable.

From Michele Lee and Kelly Chan to Miriam Yeung, from Luo Haiqiong and Hu He to big s, you may not be able to imagine that in the past few years, many "parts" of the star wedding banquet, such as hotels, banquets, wedding cars, diamond rings, wedding dresses, small drinks, wedding invitations, wedding photos and gifts, are all willing to pay for them, and even receive "temporary endorsement fees".

Kelly Chan's cake and gold ornaments are all sponsored.

Hu He's wedding jewelry was sponsored by a jewelry company.

In return, the couple's selection of jewels was declared all over the world.

Why did sponsors rush to the star wedding?

What exactly is a wedding implant?

Through interviews with reporters, you can learn more about the inside story.

Sponsorship!

Expensive wedding dress only cost price.

When Miriam Yeung and Ding Zigao were married, they were shocked by four rows of waist and low silk wedding dresses. They didn't know that the Italy Bellantuono wedding dress worth about 500000 yuan did not cost Miriam Yeung a cent.

The wedding dress provider is the famous wedding dress workshop in Hongkong, The Wedding Shop, which is nearly 20 years old in the central wedding dress shop. Cai Qilian, the landlady, is a famous actress in Hongkong.

Cai Qilian told reporters that many of his friends are people in the entertainment circle. If they want to get married, many people will come to the shop to pick wedding dresses.

Before Miriam Yeung, Cai Qilian's biggest "sponsorship" was Michele Lee's wedding.

"The wedding dress that Michele Lee wore wore a total of 40 masters at the same time, and all the diamonds were embroidered on a single piece. It took only 200 hours to sew."

According to people familiar with the matter, the wedding dress, worth 1 million yuan, was almost sponsored by Cai Qilian at the cost price. Michele Lee herself was satisfied with the wedding effect.

"Everybody says that wedding dress looks good, and of course I have a lot of face."

Cai Qilian said.

Tasting the sweetness of Michele Lee's wedding, Cai Qilian also paid more attention to the wedding of the actress. Ding Zigao and Cai Qilian were familiar with each other. So he was told that he wanted to hold a wedding banquet with Miriam Yeung. Cai Qilian sponsored two wedding dresses, one for photography and one for Bellantuono.

"More than 1 months before their wedding, clothes were shipped from Italy to Hongkong."

The return of Cai Qilian to the wedding is beyond estimate.

On the wedding day, Ding Zigao and Miriam Yeung sent a list to the media, detailed the list of goods sponsorship, and virtually helped The Wedding Shop make millions of dollars worth of live advertisements.

Ding Zigao Miriam Yeung is married, and the bridegroom's bridegroom is said to have been sponsoring tens of millions of dollars.

Cai Qilian said that the high gloss effect of Celebrity Wedding is more than tens of times faster than that of advertising and word of mouth.

After the two wedding ceremonies of Michele Lee and Yang Qian [woman Hua], more celebrities in Hongkong knew The Wedding Shop, and they placed Cai Qilian's wedding dress shop as the key choice.

"This is what businesses want most."

Cai Qilian said.

For sponsorship!

Two months in advance to grab advertising positions.

Lun Yu is one of the partners of Beijing wedding planning company.

He told reporters that unless there is an emergency, under normal circumstances, the stars will be released two months ahead of the wind of marriage.

"Aside from the need for speculation, we can reserve more time for sponsors."

Take the wedding of Wang Xiaofei and big s as an example.

After determining the date of marriage, the agent of big s will first comb the products endorsed by the S. S. then send an invitation letter to the manufacturer's representative.

"The implication is self-evident. If there are ideas, businesses should react quickly."

Lun Yu said.

On the wedding ceremony of the big s and Wang Xiaofei, there are many kinds of sponsored products, including shoes, watches, red wine, handbags, sunscreen...

There is even a brand of antialcoholism.

If Feng Xiaogang takes "big 2," ready to play script!

Yes or no?

Of course, many products, though not a big endorsement, have seen this good opportunity and tentatively called "agent".

For example, in the small package of big s to the media, there are Jianzhong Jianwei Xiaoshi tablets, Hai Wang Jin Lu, NIVEA sunscreen cream, European protection mosquito repellent liquid and other sponsorship products.

An insider told reporters that one of the brands had smashed 5 million yuan to squeeze out the implant of a similar brand that was originally endorsed by the big s.

Lun Yu told reporters that although the star wedding sponsorship has not yet come to the point where the price is clearly marked, it has almost formed a "default price" in the circle.

"Like cars.

In addition to paying for the bridegroom, the bride and friends, at least, there will be an "exposure fee" of 50-80 yuan.

The reason is very simple, the media is crazy to take pictures, and the car naturally has a great chance to go to the mirror. "If you go on the newspaper or website, the advertising fee can not be estimated."

According to the introduction, because of the hard work done manually, celebrities usually do not impose the so-called "exposure fee" on the wedding dress and dress brand.

A little star on the road will also ask the assistant to provide some press releases to the media, intending to mention the brand of wedding dress and dress.

But if you want the whole wedding to use a brand of beverage, the manufacturer will have to pay at least 200 to 4 million yuan.

Lun Yu said that if some stars endorsed drinks, then they had to "row seats and divide fruits": "a certain female singer is married, and the 3 drinks she drinks are all she endorsed or endorsed."

As for other products such as shoes, jewelry and wedding invitations, sponsorship fees are very flexible.

For example, when he married, he wore the "Cai" series of high-heeled shoes designed by Kevin Tsai.

"Because the relationship between big s and Kevin Tsai is too good, it is a disguised propaganda for Kevin Tsai."

Someone with knowledge said.