Brand Strategy Of Henan Clothing Industry Aims At Landscape Flagship Store

May 28th, the life of Fu Lai Jia Men's wear Zhengzhou flagship store settled in Zhengzhou ran Tun Road. This Henan native Costume brand The opening of flagship stores is not a big deal in the name of famous brands, but for Henan's local clothing brands, its value is more than just one. Flagship store The opening is so simple.

Henan's local costumes are competing to open flagship stores.

Careful readers are not hard to find that in recent years, Henan's local clothing brands have been on the way to open stores and open flagship stores.

Like Henan's famous women's pants brand Ya Li Da, now has 170 stores in the province, of which only 44 stores in Zhengzhou. In addition to the exclusive stores, Ya Li Da also attaches great importance to the flagship store, and its flagship stores only have 8 in Zhengzhou.

At this point, there is a coincidence between the development ideas of the company and the leader.

In the view of Lu Yingzhou, chairman of the company, it is a major move for the brand strategy to become a flagship store in Zhengzhou.

Behind the flagship store is the need for brand development.

Lu Yingzhou's statement conveys a message intuitively: Henan's local clothing brand, competing to open flagship store's plot is to create Henan brand that can be heard in the market.

At the opening ceremony of its flagship store, Lu Yingzhou, chairman of the company, analyzed: the brand of the brand is from the original wholesale trousers, to today's brand and enterprise men's clothing enterprises. In order to adapt to the market development, in 2008, the company firmly moved towards the road of serialization and brand transformation. In 2011, the company signed the international film king Xia Yu as the brand ambassador and invested heavily in the flagship store in order to let Faure Eli Gia enter the stage of rapid development of the brand.

This view coincides with Zhao Sunli, chairman of Zhengzhou Ya Li Da Fashion Co., Ltd.

In Zhao Sunli's view, the most important factor in the development of Henan's local clothing brands in the process of becoming bigger and stronger in the country is to attach importance to sales channels and store counters, and to do a good job of terminal services and carding terminal images step by step. "Flag shop" can show our products and culture to consumers and partners in a better and more comprehensive way, so that we can feel the real and real feelings of the brand. Every flagship store is a brand's best advertising location and the best display window, which is crucial for us to move towards the whole country quickly.

Wei Yanlei, director of the 361 degree brand promotion department of Zhengzhou Ming Yang sporting goods Co., Ltd., has his own opinion: there is no problem in the quality and design of the local clothing brand in Henan, but in the process of leaving the house, the details are not good enough, like the clothes flagship store that everyone is paying attention to, not only has good decoration, good management, good display, and most importantly, there is also experience display.