Home >

American Anthropologie Brand Brings Fashion Into Life

2011/5/31 9:09:00 92

??? 日本語 Fran?ais English 中文

Anthropologie

In the United States, it is a well-known brand of home furnishing products for middle and high grade casual wear. Anthropologie has used its unique market and brand strategy, and has become a pioneer of women's fashion.

Anthropologie was founded in 1992. It belongs to UrbanOutfitters. It creates RichardHayne. Anthropologie is positioned in a comfortable and stylish city style.

The new design is designed for career women with a total family income of over $200 thousand, educated, educated, and unique.

This market orientation is often compared to KateSpade. They sell a lifestyle rather than a simple commodity.

Anthropologie store is beautiful and full of life. Every shop is completed by independent designers. The reproduction style does not reproduce details.

Wooden floor, original broken flowers, complex chandeliers, shop display with thick.

Bohemian

Style, clothing is comfortable and fashionable, and the range of brand products is also large, including

Women's wear

Accessories, jewelry, home series, plates, curtains, and so on, are very delicate and beautiful.

The price of women's clothing ranges from $100 to $500, and household products range from sofa to plate, so the price is hard to sum up.

Because the target is the middle class in the US, so the price is slightly higher than that of UrbanOutfitters, BCBG, CK and so on.

From the brand's window pictures, we can see the strong style and design sense of the brand. The hangers and origami have a strong visual effect in the collocation of the costumes. The designers combine them into pieces of artwork in the window.

And the model window that comes out of the pattern will make the fashion design and production process artistic, so that consumers can understand the fashion they are going to buy.

Anthropologie has become a pioneer in retailing and is the first company not to advertise.

Although there are no advertisements, customers who visit their stores have longer stay time than other famous chain stores, averaging 1 hours and 15 minutes.

The company has added additional inputs to the decoration of each shop, so that each shop has its own unique style and different themes.

The focus of Anthropologie sales is

Women's Wear

And accessories, but they also have furniture and family decorations.

The company proudly claims that their products are unique: "in the store, you can find the India handmade beads picture box, the 40s Italian style hand Candlestick, the glazed Japanese pottery, the vine and the pomelo wooden colonial style bed."

In order to maintain their image, Anthropologie avoids placing shops in closed shopping centers, and prefers street shops or open centers.

Today, the brand has opened more than 90 stores in 24 states, and every item in the shop is like a work of art.