Agile Supply Chain Normalization Or The Key To Win Win For Garment Enterprises

Set up agile Supply chain It will be the future. Clothing enterprise The key to winning. 2011 South Lake Chinese clothing held in May 28th Electronic Commerce At the summit of the supply chain, experts from the domestic universities and well-known "electricity suppliers" agree with this view.

　　 This year foreign trade Business is hard to make money.

"This year's foreign trade situation is even more severe than the international financial crisis 3 years ago." Xu Qun, who has just returned from the Pearl River Delta survey, said that many garment enterprises are facing unprecedented difficulties and challenges.

Insiders said that under the double squeeze of rising cost and shrinking market, the orders for small and medium-sized garment enterprises in the Pearl River Delta and Yangtze River Delta have dropped sharply, and a large number of garment enterprises have been halted and shut down. According to the introduction, influenced by multiple factors such as appreciation of local currency, shortage of labor, difficulties in financing and reduction in orders, foreign trade clothing business is becoming more and more difficult this year.

Ya Bei clothing official admitted that because foreign trade business is difficult to make money, they have turned to domestic processing, and are currently working with Shang technology. Reporters learned in the interview that at present, many garment enterprises in the city have begun to focus their attention on domestic foundry business just like yam wear. Xu Qun told reporters that the processing and production of the company were totally outsourced, and now more than 100 manufacturers have processed clothing for them.

With "smile curve" to seize the market is still technology, this spring and autumn two quarter of the largest single orders exceeded 50 thousand, it is estimated that this autumn and winter two quarter, this figure will exceed 200 thousand. It is understood that this year, the company expects to sell 4 million kinds of clothing, sales revenue is expected to reach 500 million yuan.

According to authoritative sources, last year, e-commerce sales in China reached 500 billion yuan, while clothing sales accounted for 11%. Dr. Zhao Yanchao, director of the China Electronic Commerce Association, said that the best way for traditional clothing enterprises to achieve spanformation and development is to create their own brands and expand sales channels by means of e-commerce.

Normalization of agile supply chain

A complete garment supply chain, from the exploration of the needs of consumers to the completion of services for consumers, covers the understanding and mining of consumer needs, spanforming the needs of consumers into product needs, changing product requirements into design requirements, and then entering into the planning, design, manufacture, logistics and sales of products, and consumers get satisfactory products and services.

We have established a fast response and strong production supply chain technology. The R & D center has developed the capacity of thousands of new products every quarter, and the new style is only 7 days from the R & D to production and sale.

"Establishing an agile supply chain and normalizing it is the key to win the future garment enterprises." Professor Huang Lihua, director of e-commerce at Fudan University School of management, said that the combination of new e-commerce mode and traditional supply chain can promote the spanformation and upgrading of traditional foreign trade garment production enterprises.

Zuo Wei, director of Taobao mall, believes that information technology has brought new communication mode between enterprises and customers, which has made changes in brand promotion, consumer demand and internal work processes. Only by establishing a fast response supply chain can we gain a firm foothold in fierce competition.

In fact, in order to establish a more agile supply chain, Shang technology will spend a lot of money on building the fastest and largest electronic fast fashion creation and operation base in China this year. It will involve more than 500 fabrics, printing and dyeing enterprises and garment enterprises around the world. It will sell 500 thousand items of clothing for quick response and automatic logistics sorting center, and realize 1 to 4 weeks' full scale and fast supply of clothing category.