About 100000, &Nbsp, A Clothing Store; She Wants To Build Her Own Brand.

Chen Fang, who graduated from university 6 years ago, has entered a famous large scale in China.

In May 2010, Chen Fang began to try his autonomy.

As the early investment spent its own savings, and so on Tung Tung foreign trade store business has improved, Chen Fang's long boutique business has begun to turn from dream to reality.

In February 2011, Chen Fang formally resigned from his job and devoted himself to entrepreneurship.

In the early April of this year, a shop named "legendary boutique boutique" appeared in front of customers. The store and Tongtong foreign trade store were located in the same alley on the opposite side of Tongtong foreign trade store.

With the opening of the business, Chen Fang's unique eye for women's clothing has opened up a lot of women who have passed through her shop for a month, with turnover of over 10000 yuan.

"My idea is that when the profits of the two stores are higher, I will prepare some funds to open a few more shops in other places in Dongguan. When there are several stores, I will build my own brand and scale it."

Chen Fang said.

Shop selection: pick the right ones without picking the most expensive ones.

Nandu reporter and Chen Fang agreed to go to her store to have a look.

The Dongcheng District city garden area, which is located in the store, has become a key area of Dongguan's business in recent years. Especially, clothing, furniture and other retail businesses are quite large, and there are large supermarkets such as Jusco.

The first thing to deal with in such a location is to rent.

Chen Fang said that the highest rent in this area is 10000 yuan per square meter per month.

As an entrepreneur who has not enough funds at hand, such rents are undoubtedly a great pressure.

After repeated trade-offs, Chen Fang made many visits to the generation. She thought that she could completely avoid the business center and set up shop. She could place the shop in a place that was not close to the center and rent was slightly cheaper, but the location of the legendary boutique was also more satisfactory than that of Chen Fang.

Because this place is about 500 meters away from the island, but in a small lane, there are many more mature residential areas at the other end. As a boutique, as long as the products are featured, they can stagger with the big shopping malls, and "wine is not afraid of alley depths", so as to attract customers' attention.

Decoration: good decoration style can attract customers.

Nandu reporters entered the 800 Lane deep alley and looked all the way to the center of the road. The "legendary" storefront was the most eye-catching.

Chen Fang uses the milky white decoration style, and the store door uses pparent glass, with a mold in it, and a pure white style, it can be distinguished from the surrounding shops immediately. Customers who have shopping needs are attracted immediately after passing by.

Chen Fang mentioned that in the whole process of shop opening, decoration is the most expensive link for her, and it is also the most time-consuming and tiring part.

Including the overall style, design and prominent position of the store, she personally guided the decoration company to be a specific executor. It took a month to figure it out.

Choose goods: choose quality goods.

After decorating, the selection of boutique also tests the skill and vision of a shop owner.

Chen Fang's boutique costumes, mainly from Guangzhou and Shenzhen, the so-called Boutique Dress, Chen Fangxian is on the Internet to check the most popular or the most classic style, combined with the interests of friends around changes, and then to the wholesale shop for selection.

"Because my shop is not wholesale, so screening this link will test your attraction. If you choose something more unique and beautiful, you can sell the price and attract other people's attention.

Otherwise, people can go shopping in the mall directly. Why do they run here to buy it? "

Chen Fang said.

She chatted for nearly 30 minutes in her boutique, ushered in 5 guests in the shop, and a girl went straight to the shop and bought a dress after several asking prices.

Chen Fang said that the girl had just come to see it and belonged to the guest who came back to buy it.

For customers who come to shop to buy things, Chen Fang said, sometimes they do not necessarily greet everyone. After all, opening a shop in this lane is not the same as shopping malls. Customers will naturally buy something they want to see, because the storefront itself determines such a position, making fine products, rather than lacking in excess, and more affinity.

Chen Fang's boutique opened for more than a month, with more than 10000 yuan in turnover.

"The first month may not be able to see any information. It takes half a year to test it."

According to her plan, when the store is open and profitable, it will expand again and gradually build up its brand.

"I will not do the production, but I can do the store brand, so the whole positioning and brand effect will be clearer."

Chen Fang said with confidence.

Experience of wealth creation

"As long as the products are made distinctive, they can stagger with the big shopping malls." wine is not afraid of the alley. "

"Screening this link to test your things attractive, if you choose something more unique and beautiful, only to be able to sell prices, but also easy to attract other people's eyeballs."