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Shoes And Clothing Brands Fall Into The "Sampling Gate" Enterprises Need To Abide By The Quality Baseline.

2011/5/25 11:18:00 54

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Brand Quality Consumers

brand

Ring, does not mean that the quality of products must pass; visibility is too high to explain products.

quality

It must be excellent.

This year, many brands of clothing failed to be tested in many parts of the country.

Famous brands at home and abroad are in the "sampling gate".

They are recognized as famous luxury brands or famous brands in the world, but from this year, many famous brands at home and abroad began to fade in the eyes of the Chinese people.

Another round of "quality gate" has pushed these brands to the cusp of the storm.

In January 25th, the Shanghai industrial and commercial bureau announced some reports on the sale of cashmere and wool products sold in Shanghai. The famous brand Mark Ed Faye, BOSS,

ZARA

Heng Yuanxiang, Hongxing Erke and Givenchy appeared on the blacklist.

In March 14th, the Zhejiang Provincial Bureau of industry and Commerce announced the results of the quality inspection of imported brand clothing on the eve of "3. 15" on the Bureau. Nearly 6 of them failed in sampling inspection, including dozens of world top brands such as Versace, BOSS, Hermes, ZARA and so on. The problems also appeared on important safety indicators such as color fastness, pH value and formaldehyde content.

"Unqualified sampling of shoes and clothing has occurred in the past, but it has never been as frequent as this year."

Shishi Quality Supervision Bureau official told reporters that in the past few years of national inspection, provincial inspection, the list of disqualified also Shishi brand enterprises.

Shishi brand enterprises should regard quality as life.

A few days ago, in view of the many unqualified product sampling tests this year, combined with the situation of Shishi enterprises on the unqualified list at the early stage, the Shishi Quality Supervision Bureau organized many brand shoe enterprises in our city to study the relevant standards, and discussed the reasons for the failure of the product quality sampling inspection. "Well done enterprises should continue to maintain quality, such as life," and enterprises with self checking problems should be rectified in accordance with relevant standards in a timely manner, so as to continuously improve the quality of products.

Ji Jinming, director of quality supervision, said that the continuous improvement of product quality is not only the demand of consumers to safeguard their own rights and interests, but also the need to enhance their competitiveness.

Insiders believe that if the brand enterprises do not attach great importance to product quality, in the highly developed network information today, a brand can be described as "flick of a finger" from prosperity to decline.

"Besides, Fujian quality award and Quanzhou quality award have strict requirements for product quality."

Ji Jinming said that one of the criteria for judging the Fujian quality award and the Quanzhou quality award is "qualified for three consecutive years in the national and provincial quality supervision and spot checks", and the "export enterprises" were not informed by the importing countries in three years because of quality problems.

He believes that such a requirement, in the future may appear in various awards selection criteria, "Shishi brand enterprises to develop, we must stick to the" quality bottom line ".