A New Round Of Marketing Pformation Will Take Place In Quanzhou'S Traditional Shoes And Clothing Industry.

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The great actions of Quanzhou's traditional enterprises and footwear brands in e-commerce have attracted wide attention from all walks of life.

A group of well-known experts and scholars in the field of electronic commerce have visited Quanzhou in recent years. They have conducted surveys in various forms such as inspection and centralized discussion. They have discussed with entrepreneurs the development strategy and core competitiveness of enterprises in the new situation.

The information technology revolution has brought great changes to the global economic development. Especially with the popularization and application of the Internet, e-commerce has already been verified as a successful business operation mode. It not only brings unprecedented development space to enterprises, but also provides consumers with a more convenient way of consumption and subversive consumption concept.

The "11th Five-Year" economic and social development report issued by the National Bureau of statistics in March 3rd quoted the data from the China e-commerce research center "2010 China e-commerce market monitoring report". The data show that in 2010 China's e-commerce market turnover reached 4 trillion and 500 billion yuan, an increase of 22% over the same period last year. The online retail (online shopping) market scale reached 513 billion 100 million yuan, an increase of 97.3% over the same period last year, nearly doubled from 2009, accounting for 3% of the total retail sales of social commodities in the whole year, and it is expected to break through 10000 billion yuan in the next two years. In addition, the number of individual online shops has reached 1350 000, an increase of 19.2% over the same period.

From the above data, we can see that e-commerce has developed to the mainstream buying stage of mainstream products, and clothing is the most typical mainstream commodity.

It can be said that in the past few years, clothing retail e-commerce has been thriving and the growth momentum is very strong.

Last year's relevant data showed that in 2009, 150 million of the people who participated in online shopping in China, 70% of them bought shoes and clothing; in the total sales volume of the network, sales of shoes and clothing products occupied 1/4; at present, e-commerce related mergers and acquisitions accounted for half of the enterprises in the field of shoes and clothing; on the Taobao TOP10 turnover list, the top two were men's and women's clothing.

A series of data shows that the entire garment industry has been greatly shocked by e-commerce. The traditional industry is facing an era of unprecedented information and network.

The role of e-commerce in the adjustment of industrial structure and effective allocation of resources is becoming increasingly prominent. It is changing the management mode and production organization form of traditional enterprises, and guides the continuous reform of brand manufacturing, logistics trade, production and consumption.

With the growing maturity of Internet applications, more and more consumers are buying sports shoes and clothing products through the Internet, and the scale of online shopping has expanded rapidly.

In order to better serve consumers, brand enterprises continue to try to expand the online shopping market, establish their own online stores, and provide more choices for consumers to shop.