Do Not Want To Work, Start Their Own Business To Open Lovers Gift Shop

When we start a business, we want to open a restaurant. Couture In the age of this article, the experience of the protagonist has made us realize that creativity is the cheapest and most efficient entrepreneurial weapon in the world. A good idea and a new idea are often the beginning of reversing one's life.

There is a good man to buy a gift for a wife.

In June 1996, Li Zhaodong, tired of the unchanging life, resigned from Loudi, Hunan and later went to Guangdong, and applied for a salesman in China Unicom to call Guangzhou company. At that time, China Unicom paging company just formed, paging industry was like zhongzhongtian. Li Zhaodong worked in this company for several years and became a marketing manager. However, from the end of 2000, paging industry began to decline. In 2001, Unicom paged the Guangzhou company for business integration. Li Zhaodong, the marketing manager, was spanferred to Unicom's Guangdong branch. He worked as a general clerk in the paging department.

Li Zhaodong believes that this is not a place for him to stay, and that if he is ripe, he should start his own business. However, he thought for a long time and did not think of any projects suitable for his own business. But Li Zhaodong has begun to keep track of all kinds of market information.

In the twinkling of an eye, in September 2002, his wife, Ling er's birthday, Li Zhaodong thought about getting married for a few years. He had not yet sent gifts to his wife, and he went shopping in advance. Li Zhaodong thought that buying a gift was very easy. Clothes? Cosmetics? Jewelry? Chocolate? What exactly do you want to buy? Finally, he remembered that his wife once wanted to buy a bracelet, a fine, delicate one, so he went straight to the jewelry counter. He was even more foolish. There were hundreds of kinds of bracelets there. They all looked almost the same, and the price was very high. I really don't know which kind of wife would like. Li Zhaodong frowned and thought, "if you engraved your own and his wife's zodiac shape on the buttons of the bracelet, and engrave two names on the back, and then engrave a LOVE in the middle, is that the unique bracelet?" the wife will be very happy.

After this thought, he immediately found a salesperson and asked if he could do so. The answer was, of course, negative. From the salesman's mouth, Li Zhaodong learned that there was only one place in Guangzhou that could engrave, and it was a very small jewelry shop. Li Zhaodong immediately got there and explained the intention to the shopkeeper. After listening to the shopkeeper, the shopkeeper said lightly, "yes, you can do it, but you have to pay 500 yuan for making a mold for yourself." mould Fei! "

God! 500 yuan! It's robbing a bank! A platinum bracelet is only 800 yuan! Li Zhaodong hesitated for a while and then said, "I carved!"

Spent more than 1300 yuan, in exchange for Ling's ecstasy. Looking at his wife carefully holding the bracelet in the depths of the cupboard, Li Zhaodong felt the value.

Soon after this, Li Zhaodong and some friends ate together to talk about this, which immediately aroused everyone's sympathy. A buddy says that the hardest thing in the world is to buy gifts for a girlfriend or wife. If you buy it badly, it will be no use spending more money. Another elder brother said, "I spent tens of thousands of dollars to buy a Chery QQ for my girlfriend. She put it in the garage and rusted. She was afraid of death and didn't dare to open it. But for a while, I bought her a little flower cat for 80 yuan, but she was as happy as a child. "This woman is really impenetrable!" and another said, "I never liked to use my brains. I always asked my wife what I wanted to buy for you when I met with a holiday. Every time I was scolded by my wife, I told her that I had to perfunctory her." listen and listen, Li Zhaodong suddenly saw a bright light: since everyone felt that the gift for the other half was not good enough to buy, it would be better to open a couple gift shop. Love would never be out of date.

With this idea, Li Zhaodong visited the size of Guangzhou. shop To investigate the varieties of lovers' gifts. He found that in all Guangzhou and even mainland China, there is no concept shop for lovers' gifts. There are few gifts for lovers in the market. No wonder so many people can't find a good gift to worry about.

A year of painstaking planning, the shop is not staggering.

Just as Li Zhaodong went up to heaven looking for lovers' gifts, he met an old friend's skirt. The skirt is a young, fashionable and beautiful girl, who is planning in an advertising company, with thousands of dollars a month, and is struggling with the demands of her boss and customers. At the first meeting, she said to Li Zhaodong, "I've even worked out three overnight plans and been shot by bullshit clients. I will die if this day goes on." I don't want to work for anyone. I want to open a shop and open my own shop! "

Li duton is happy: the skirt is a mastermind, a more sensible person, a lot of ghosts and ideas, and he runs the market to do marketing management, more rational; if two people together to open a shop, the success rate should be very high! At the beginning, the skirt jumped up with excitement: "good idea, let's do this!"

In the following year, Li Zhaodong and his skirt made various preparations in their spare time. In order to demonstrate the feasibility of opening lovers' gift shops, Li Zhaodong and his skirt did a lot of market research in their spare time. They go to McDonald's, cafes, schools, cinemas, restaurants and other places where lovers often meet, chatting and talking with target customers. Through investigation, they found that the consumption demand of lovers' gifts is indeed very strong, and the current market simply can not meet this demand.

The second thing they do is to give their future company a name. Two people want to break their heads, and come up with a bunch of strange names, such as "love branding", "cherish life" and so on. Finally, they feel that it is better to use the "love code" to make the brand. So they asked professional designers to design the logo of the company: a petal shaped rose. In addition, they have applied for the establishment of their own website. 230, in Guangzhou, it means falling in love with you.

To open a concept store, there must be a large number of fashionable couple gifts, with exclusive suppliers and good cooperation with them. They use all kinds of resources to search for sweethearts gifts all over the world. They found that South Korea had a very interesting mobile phone chain, and each pair was unique. When they met, they would say "I Love You". They immediately contacted the Korean businessmen who produced the mobile phone chain and reached a cooperation intention. Later, in the same way, they searched for the "egg dolls" in Japan, the roses in Europe and the United States with underwear, and so on. With the introduction of foreign products, they also reached a cooperation agreement with domestic gift makers, and made many communication with their designers face-to-face, thus introducing her and his cutlery, big feet and small lovers' slippers, according to the series of "left to right" products produced by several meters comics. They also fully mobilized their entrepreneurial inspiration and participated in designing many gifts with factory designers. What Li Zhaodong remembered most was their couple umbrellas and lovers' shirts.

Walking on rainy days is a very romantic affair, but nowadays umbrellas are designed for individuals only. In order to create a leisurely rainy day wandering situation for lovers, they envisaged a new mulberry, which is bigger than the umbrella. There are two umbrella frames and a handle. The lovers go out in the rain and are not afraid of getting wet.

Lovers' shirts are all the whimsy of skirts. She asked the designer to draw a dog on her shirt, and then she drew a bone on her blouse, and the idea of "dog chasing bone" was completed. A kite is painted on the man's shirt, and a line is drawn on the blouse. This is "the one who worries about you is me." A man and a woman hug each other on the lawn. The blouse is the moon and the stars. This is "watching the stars with you". {page_break}

Lovers' gloves are indispensable to gifts. According to our conventional thinking, a pair of gloves must be made up of four pairs of gloves. The girl, the gingenous girl, showed superhuman creativity at the critical moment. She came up with a pair of gloves made of three gloves. Are lovers' hands not drawn? Why not join the two gloves in the middle? These similar romantic ideas often make two people excited.

In addition to the product, two people often discuss the competition strategy to follow the followers, and the location of the shop. On site selection, they agreed with Tianhe City, which is a commercial center in Guangzhou. Customers are crowded and the rent is very high.

In this way, the love pin lovers gift shop ran for over a year in the hearts, mouths and pens of Li Zhaodong and his skirt. Sometimes, when a person wants to speed up and can't wait to push the store out, the other person reminds him: calm down and calm down. What we want is a steady success, not a risk!

It was not until September 2003 that after the completion of the preparatory work, the two men resigned from each other and spent about 100000 yuan to rent the 201 room of No. 92, Tianhe South Road, Tianhe City South Gate.

They decorate the exhibition hall very romantic: the roof is the ceiling of the moon and the moon, the wall is a light purple, decorated with shallow water pink, so warm all the love people walk in and do not want to go out empty handed. After hundreds of gifts were put on the shelves, they invited two girls who were young, beautiful, proficient in constellation and blood type as shop assistants. They also made billboards, hung outside the windows of the small shops and doorways, and soliciting customers.

Later, they registered the "love code" gift brand, and registered the Guangzhou City Love Gift Co., Ltd.

In March 2004, the love code lovers gift shop was officially opened. The first month was basically a business of curious friends, which sold 3000 yuan, just enough to pay the rent. In second months, the turnover suddenly soared to 8000 yuan. The passing customers searched for billboards. After months, the turnover of the store continued to refresh, and it had been skyrocketed to 40 thousand yuan per month.

At that time, Li Zhaodong had a friend surnamed Zhao, who was just idle at home. He heard that Li Zhaodong was doing a couple store, and was still a chain joining mode. He strongly urged to open chain stores in Zhangjiajie. After consulting, Li Zhaodong and her skirt agreed to join her. Soon, Miss Zhao set up the first store of love codes in Zhangjiajie pedestrian street. In order to attract lovers' gifts in more cities, Li Zhaodong has compiled a systematic Handbook of franchise management and chain operation specific manuals, and formulated a detailed plan to support franchisees.

Soon, the news media noticed Li Zhaodong's love code lovers gift shop. In less than a month, Guangdong satellite TV and Southern Metropolis Taiwan have been carrying cameras to report the country's first lovers' gift chain store, which advocates lovers' culture and leads fashion consumption.

When these reports were broadcast, Li Zhaodong received calls from strangers from all over the country and asked for a franchise.

The threshold for opening a chain of love codes is not high. With the experience or ability of management and management, it can afford 20 square meters of facade in the busy sections of cities above the prefecture level city. Li Zhaodong provided unified commodity resources with the head office, unified market operation mode, free posters, packaging bags and wrapping paper, so that the goods could be shipped within 3 days.

In order to ensure the success of the franchisee's operation and to ensure that the brand value of the love code is growing, Li Zhaodong has been screening the people who asked to join him. One day, he received a call from a girl in Simao, Yunnan. She said she had worked for several years to save 50 thousand yuan, and was preparing to open a chain store of love codes in the hottest street in Simao. Now the front door is rented, only waiting for a contract with Li Zhaodong. She immediately calls the money. In the eastern part of Li Dynasty, Simao is a small city in the West. Its purchasing power is limited, and the success rate of chain stores there is not high. So, he asked the girl how much it was for one month, and the other side said 400 yuan. Although the girl was very confident and repeatedly expressed her love for the true love affair, Li Zhaodong finally declined her.

Li Zhaodong knew that in the present era, the rapid growth of business is inseparable from the Internet. So, he spent thousands of dollars in Baidu and 3721 websites in real name registration of more than 30 words, what "lovers gifts", "lovers' clothes", "lovers' watch", "lovers gloves" and so on, as long as someone search for lovers and related to the store's words, love password gift store phone and website will be played out.

One day in August, Li Zhaodong accidentally learned that the production of Huiyuan Juice Group produced a new drink called "she + him", "she" water is pink packaging, "he" water is blue packaging, looks like a pair, their target customers are very clear, that is, to sell young fashion lovers. Li Zhaodong thought the name of the drinking water was very interesting, which was consistent with his concept of love code couple gift, so he volunteered to contact the other side, hoping to cooperate. She and his drinks company appreciated Li Zhaodong's idea and immediately sent a regional manager in charge of the Guangdong market to interview Li Zhaodong. The two sides soon reached a cooperation agreement. She and his company offered her and his drinking water free for free. Li Zhaodong used her channels and network advantages to publicize her + his drinking water.

Recently, in order to attract more couples, the "love code" has introduced the service of engraving and custom-made sweater on jewelry, and has also launched emotional consumption projects such as love planning.

After some operation, the "love code" has 21 chain stores nationwide, and Li Zhaodong and his skirt earn a lot of money. Before the national day of 2004, Li Zhaodong found a facade on the first floor of the street on the first avenue of No. 42 Tianhe City, and opened a more large-scale gift shop for lovers.

Li Zhaodong feels that love is the theme that mankind will always yearn for. As long as human beings are still there, there is room for survival of "love code".