Pierre Cardin Aiming At China!

88 years old

At a news conference, he said he wanted to sell his huge fashion empire and released his 2011 romantic series to attract wealthy Chinese investors.

From the bright silver pilot jacket to the fashionable sexy.

The color is bold and bold, arousing people's memory of the heyday of the 60s of last century.

This time,

Chose the beautiful port city of Tianjin.

Before the start of the activity,

"If you want to be an excellent person," he told reporters.

It's far from enough to make beautiful skirts.

You have to stimulate customers' desire, always fresh and even surprise your customers.

In the fashion industry for more than 60 years, as a fashion pioneer,

It was the first to bring western fashion into Asia.

It is also one of the earliest brands to develop business licenses.

Earlier this month, Cardin revealed through the Wall Street journal that he plans to sell its brand and that the company is worth 1 billion 40 million euros.

At this news conference, Cardin confidently said: "if they do not have so much money, they will not be eligible to buy it.

It's that simple. "

At present, some companies have thrown olive branches, including Chinese buyers.

When asked whether he would like to see the brand of his whole life falling in the hands of Chinese companies, Cardin's reply was casual. "Can't it?"

"At present, Chinese investors are very strong in both capital and resources, and hope to get more western brands and bring them back to China," said the managing director of the China Market Research Group in an interview with Agence France-Presse.

After all, creating your own brand is a very difficult and very long process. "

Data Driven Marketing Asia, DDMA, told Agence France-Presse: "it is no exaggeration to say that here is

The biggest market in the future.

Chinese companies know more about the market than European companies. "

In fact, as early as 2009,

The sale of 32 fabrics and accessories sold to China's health promotion trading company and Cardanro at 200 million euros.

The executive officials did not give the specific revenue data of the brand in China, but the annual revenue growth was 20%.

As the second largest economic country in the world, China's rapid development in the luxury market is obvious. This is why the major fashion brands are rushing to China.

Nowadays, the names of Cardin are all over the world, and many products, from shirts to bottled drinking water to furniture, all have Cardin.

It seems.

It's not easy to have one hundred percent Pierre Cardin companies struggling for decades.