Display Design: Silent Promotion

In the terminal construction of home textile industry, the layout and display of products are the important reasons that affect sales, and also the first "trump card" that brands establish in front of consumers.

Recently, when a reporter visited several large home textile stores and brand stores, it was found that most of the brand products exhibited no special features. Some stores also had too many counters because of their limited product area, resulting in a large backlog of goods.

"If there are fewer kinds of products, consumers will think that the scope of their choices is small. If there are many kinds of products, they will not be displayed one by one, and the products will be stacked together, and many products will be ignored by consumers."

AUSSINO brand sales staff told reporters.

Then, how can we display products in a limited space to achieve the best display effect?

Not the more, the better.

Cui Tao, designer of Shanghai civil Yuan Yuan Co., Ltd. believes that from the perspective of enterprise cost control, the less the product display, the better, but the lack of products can not meet the needs of customers.

Therefore, when the style is not increased, we can add some new elements that can be matched for the product, and create a variety of illusion.

Cui Tao explained to reporters by way of display of clothing products, "from the point of view of probability, the combination of two styles of top coat and lower garment has only four collocation results. But if we add new matching elements such as belts, accessories, handbags and so on, the final combination result will be enlarged to more than 12 without increasing the clothing styles. For example, ONLY brand women's clothing styles are not many, but they give people a variety of styles. This is because they have done enough work on display, and have taken a lot of repetitive displays, so that each of them has a large number of repetitive displays.

Both have a large display area, so customers can easily see all products, without any omission, and create a rich style of illusion.

In view of this, adding some exquisite home textile accessories to the display design of home textiles can also make the same difference.

However, this requires the display designers of home textile stores to have higher display skills, but at present, no matter in the training of talents or in the setting of educational institutions, the display of stores has not been pushed to a corresponding position.

We can not see its figure in the professional discipline of colleges and universities, nor can we find the corresponding departments in many home textile brand enterprises.

On the contrary, at abroad, most famous institutions have opened commercial space design or similar specialties. Many well-known home textile brands have set up corresponding departments such as display department, and display designers have the enviable status and salary. Sales display design has become a common understanding of brand and sales promotion.

Potential brand marketing

Home textile consumption is different from other consumption. It pays more attention to the spiritual enjoyment of consumers in the shopping process, and expects consumers to understand the connotation of brand culture.

Therefore, the success of home textile brand shaping will tend to resonate with the value proposition put forward by the brand, depending on whether the culture advocated by the home textile brand can impress the target consumer group.

Shen Zhiyong, general manager of marketing planning agency in Shanghai, believes that it is the best way for consumers to understand the brand culture and understand the cultural connotation by putting the core culture of the brand into the design and product display of the brand store image.

Shen Zhiyong said, "the art home textile" promoted by fuanna has touched many consumers with artistic inclination and artistic aesthetic pursuit. Many people feel a sense of "being it" after the store of fuanna.

This potential brand marketing approach has succeeded in pforming product sales from selling products to selling culture and selling connotations.

Therefore, the shop design of home textiles can not be considered only from the cabinet shape, and the home textile operators need not display all the merchandise series.

Commodity display should consider not only the commodity itself, but also the comprehensive consideration of the entire business premises. Good spatial cutting and functional configuration are important components of successful operation.

We should deeply excavate the concept of brand and turn it into something that represents something, so that consumers can understand the brand connotation in the shortest time.

Nowadays, there are some home textile brands which have strong strength and attach importance to store design and product display design. Cafes, restaurants and even VIP private space have been attached to the store.

Such diversified design makes home textile products no longer an isolated commodity, but gradually becomes the carrier of people's identity, status and taste.

For example,

Home textiles launched a diversified product centralized sales way, so that there are home textile products in the store, and men's and children's underwear sales, in a limited space, to the greatest extent to meet the consumer demand for shopping.

Besides, we should take account of the customers' view in the arrangement of the shop space.

If the product is overcrowded, it will obstruct the customers' view, thus affecting the customers' good feeling for the products.

In order to avoid space crowding caused by excessive display of commodities, the quality and best sellers of commodities can be occupied more space. The rest of the same commodity can be accompanied by text descriptions and displayed on the secondary part of the booth.

The products are displayed on several different display boards by classified combination, and customers can have plenty of space for observation.

The good product display effect not only comes from the unique layout design, but also depends on whether it can give customers enough time to watch.

Now, display of goods.

It has become an art, a silent sales promotion tool, which enables customers to appreciate the beauty of commodities while deeply appreciating the charm of commodities, understanding the attributes of commodities, and even achieving the purpose of improving sales.