New Phenomenon Of Online Group Buying

The lunar year of the tiger is going to have many temptations for SMEs and entrepreneurs, such as micro-blog platform.

However, in the chaotic market of the tiger year, all kinds of new business opportunities are also developing at the same time, such as mobile Internet, cultural and creative, network marketing, e-commerce and other subdivision areas.

The annual report of China business newspaper has been passed through two articles.

From the hundred regiments war to the 1000 regiment war, the online group buying industry has been "irrational".

After the brutal growth of the whole nation, there was a bloody battle.

In 2010, it was the first year of online group buying in China. The vigorous mass movement was upgraded from the hundred regiment war to the 1000 regiment war.

According to the data of group buying navigation network.Com, as of the end of 2010, the number of domestic group purchase websites was 2612, and the average daily purchase of 10.5 group buying websites nationwide.

Analysys International analyst Chen Shou sent analysts believe that the group buying market in 2011 will continue to maintain a crazy growth at the same time, it will usher in a round of the whole period.

Barbarous growth

Less than a year later, handshake net, group treasure network, American group network, full seat network, ah Ya group and other successively successfully financing, the rapid influx of billions of capital makes group buying website go all the way.

Fang Yingzhi, an e-commerce analyst at the China Electronic Commerce Research Center, thinks that because of the wave of capital wave, the attractive profit of the online group buying market space has caused the continuous increase of the travellers, and the overall industry situation has shown "irrational" intervention and expansion.

It is not too bad to describe the online group buying market in 2010 with "Crazy".

Feng Xiaohai, CEO, said that the industry has changed from the very beginning to the Red Sea. First, the Groupon profit model of the United States is clear and easily replicated. Two, the group buying industry seems to have a very low threshold, and only a small amount of money can be used to run a website that is exactly the same. Even more and more college students who have just stepped out of the campus regard this as a springboard for entrepreneurship.

Thousands of group buying websites seem to have spread all over the world in the spring and rainy season, which directly led to the more serious disorder competition.

Under the environment of mixed fish and fish, various problems arise in the process of group buying.

The latest China Internet group purchase survey report published by the China Electronic Commerce Research Center shows that there are many doubts about the low entry threshold of group buying websites, the trap of group buying, the inability to protect after-sales service, the difficulty of safeguarding consumers' rights and the lack of industry norms. In addition, the difference of group buying websites is not big enough, resulting in the increasingly brutal competition of.

According to the data of China Electronic Commerce Research Center, there are more than 700 group buying websites currently closed down.

In view of this, Fang Ying Zhi believes that many small group buying failures are not due to the failure to operate. In fact, the purpose of their founding is to aim for money, while others are limited by the fierce regional competition and limited ability to maintain users and merchants' resources.

In the handshake net CEO Wu Bo, 2011 will be the key year for the online group buying industry to shuffle the cards. Through the industry's own survival of the fittest, the future competition pattern will gradually clear, strong Heng Qiang, weak weak.

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Strong enemy invasion

With the emergence of Groupon, new network group buying enterprises are constantly emerging in China, which makes the living space of the industry smaller and eventually leads to the dilemma of losing money and making money.

Compared with Groupon's High Commission of 30%~50%, the average commissions of domestic group buying enterprises are about 10%.

In order to "pre empt", many enterprises have won the recognition of merchants, or even promoted freely. They have made a loss at the expense of buying and selling, thus making the original fertile land of the group buying industry market become a mess.

In the end of 2010, the news that domestic group buying practitioners did not want to hear: "the founder of group buying" - the US Groupon entered the China with high profile and was ready to establish a joint venture with Tencent.

Although the news has not yet been confirmed by both sides, it has triggered a collective shock in the group buying industry.

To this end, CEO Wu Bo, CEO, Feng Xiaohai, F group CEO lin ning, and representatives from 58 city, cool group and group buying navigation company reached an oral alliance agreement for Groupon to China.

It is reported that the alliance agreement preliminary agreement: group buying companies can not attack each other, do not blindly promote the promotion cost; do not malicious dig corners, we must pay attention to team building and maintain the company's talents.

Feng Xiaohai told reporters that "Groupon" has found about ten headhunting companies in the whole country and dug up people to every company. This is the consistent style when Groupon enters the foreign land market: first, it buys local group buying companies and teams, and at the same time spared no expense to carry out market promotion, objectively creating the local market cost and high price.

These characteristics have already appeared in the Groupon market such as Japan and Singapore, and are known as "scorched earth policy" by the industry. That is to say, when the company is unable to merge, the company will be destroyed.

For Groupon entering China, Wu Bo said that it will certainly raise the cost of group buying.

"Groupon is coming from tanks and missiles, but we are not afraid, because some of our group and operation before them, some of the innovation of China group buying market has reached the peak, and it is very difficult to innovate."

Wu Bo said.

But what is unavoidable is that Groupon will start the bloody battle of the group buying network again, and will cut the first knife to the most important magic weapon of the enterprise in twenty-first Century.

For the local group buying website, the war of 2011 will continue to spread. Who can keep the blood of the "user" and who will be able to hold it to the end?