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    The First Step In Online Shopping Is To Grasp And Pay Attention To The Details Of Clothing Brand Operators.

    2011/1/26 8:59:00 116

    Online Shopping Clothing Brand

    How much influence does this word occupy in your life? If you are a big fan of life,

    fashion

    After 60 or 70, or if you are the mainstream of the new generation 80 or 90, the word "hot search" will be no stranger to you.

    Recently,

    TaoBao

    We held the "Taobao annual event" in 2010, and released the 2010 annual shopping search hot words list. Let's hasten to find out exactly what the list is.


    Eight hot searches

    brand

    "Adidas took the lead, surpassing its old rival Nike to become a big winner in the clothing hot search brand.

    It is understood that Adidas in Taobao mall's "double eleven" promotion, because it has achieved a single day sales of more than 5 million of the outstanding performance and Taobao network for a long time.

    However, this is limited to clothing. From the ten popular sports shoes models released by Taobao, Nike's various models occupy the eight seats in the hot selling model, while the other two are filled in by the CONVERSE AllStar model and Anta 09 series.


    According to relevant reports, in 2010, the scale of China's sports shoes reached 69 billion yuan, but because many local sports brands dominated the market strategy of rural encircling the city, the popularity and loyalty of customers in the two or three tier cities were larger, while those in the first tier cities were inferior to the famous sports brands abroad.


    In addition to the above hot search projects, there is another "hot search keywords" that many people can't stop.

    In the autumn and winter hot words, "down jacket", "boots", "sweater", "scarf", "snow boots" and other commodities became the focus of attention of netizens. "Women's bags" ranked fourth in the list of key words. "Bottompants" and "bottoming Jersey" products also hit the top ten of the list, becoming consumers' most concerned commodity.

    It is interesting that the key word "details" should rank fifth.

    One seller explained that "detail" means the meaning of detail.

    "Details determine success or failure", it seems that consumers will not only attach importance to sellers' reputation, sales volume, comprehensive score, etc., but also play a role in the detailed picture.


    In fact, thermal search is not just a network language, but also represents the details that consumers are most concerned about.

    Whether hot search brand or hot search style, you can see the fashion trend of the season, also can see people's dressing style.

    Because of the hot search, only the hot sale of online shopping has been made; and because of the hot sales, the sales performance of more clothing brands and online stores has increased.


    It is undeniable that the search engine in the Internet age can let the whole country and even the whole world sell the hot money in front of the consumers in a second. Therefore, as a clothing brand operator, if you can put your new season on the official website at the first time, there is no doubt that consumers can quickly know and promote their sales.

    E-commerce has increasingly become one of the marketing tools of branding, and how to master the characteristics of e-commerce and how to get the best opportunities in network competition depends on whether brand operators can grasp the details of consumer concerns.

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