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Wedding Dress Industry Not To Be Overlooked

2011/5/19 15:56:00 61

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Since the media began to pay close attention to the British royal wedding, whether it was the royal wedding or the royal wedding,

Star

The gossip scandal in the entertainment industry seems to be a hot topic this year.

Whether you like it or not, there will always be a good news about marriage.

Perhaps it is because of changes in the concept of life that western style wedding and wedding occasions show great wear.

market

Demand, when the choice is more, people are no longer confined to the traditional single "red pack". For this reason, the wedding dress industry has gradually become another part of the clothing industry's nuggets.

As an imported product, the wedding dress has not been long enough to enter the Chinese market.

Wedding dress

The dress industry still has a large gap in the domestic market, and the prospect can not be ignored.

Recently, reporters have also visited the major wedding dress production markets in Beijing. Almost every market is crowded.

Although the popularity and the increase of orders make the industry present a good market situation. However, when talking about the topic of wedding dress industry with practitioners, the phenomenon of imitation copying in the domestic market is still a headache for all.

Compared with the past, the wedding dress industry has matured a lot. However, compared with the international market, the development of the domestic industry is still great in terms of product innovation and structure, system management, and channel expansion.

Take the wedding dress market in Beijing as an example. At present, the production of wedding dresses is still in a small workshop. Due to the lack of talents in design, it has become the main means for them to undertake orders.

In China, this phenomenon is very common, so that there are few bright spots in domestic wedding dress, let alone a series of products with distinct personality and characteristics.

At present, there are few brands of wedding dress that consumers are familiar with. Only a few brand names are not loud enough. From the perspective of brand quality, these small brands also have certain limitations.

It can be said that nowadays the domestic wedding dress market needs a leading brand enterprise so as to provide a model of pformation for many businessmen or small workshops with brand awareness.

In Taiwan, the wedding dress industry started earlier than the mainland, and there may be some lessons to learn from.

Taiwan Sino Arab company has nearly 30 years of experience in the wedding dress industry, and general manager Wu Chung hang has introduced their successful experience in the interview with the author: in western countries, the wedding dress and evening dress industry are almost all familial industries. Whether they are customers or employers, this industry has a strong personal emotion and is different from ordinary dress orders. The order making of wedding dresses means the trust of customers to manufacturers.

In the view of Wu Chung hang, the wedding dress industry is a "win by quality" industry.

In addition to focusing on product quality, it has been suggested that we must gradually change the industry management mode of the domestic wedding dress industry. We should develop the wedding dress as a subdivision of clothing and form an industrial cluster in the dominant areas of the country. This will help to change the phenomenon of copying and copying each other.

Of course, the realization of industrial clusters takes a long time, but this is also the inevitable result of the development of the industry.