Market Segmentation &Nbsp; The Only Way To Develop Footwear Industry

With China Footwear market With the increasing capacity, the styles of shoes are emerging one after another, and at the same time, the types of shoes are also increasing. The market segmentation of footwear industry is becoming more and more detailed. Take sports shoes as an example. Gym shoes Both for running and for playing basketball, it can be used for traveling and even to wear to work. With the continuous development of sports industry and the further improvement of consumption demand, the types of professional sports shoes such as basketball shoes, table tennis shoes and tennis shoes are increasing and their functions are more single.

Market segmentation is the market. Marketing It is a very important and effective way to explore market opportunities, develop new markets and discover new business opportunities. It divides people into different target customers according to their different purchasing characteristics and buying behaviors, so that they can adopt customized marketing strategies to meet their unique needs and achieve good market results. The characteristics of consumer demand become the basis for shoe enterprises to segment the market.

On the one hand, there are differences in customer demand, which means that the needs of different customers are different. In the market, consumers always want to buy products according to their unique needs. Because consumers are located in different geographical location, social environment, their own psychology and purchase motivation, they have different demand for product price and quality. At the same time, people in the same geographical conditions, social environment and cultural background have formed roughly the same characteristics of demand and consumption habits. It is precisely because the consumption demand is similar or similar in some aspects that the consumers in the shoe market can be aggregated into different groups according to certain criteria. The difference of demand and the convergence of demand make the shoe enterprises targeted for market segmentation.

With the development of society and economy and the improvement of people's living standard, people have more and more demands on these small shoes at the foot, and because of their own strength, enterprises can not provide products and services that can meet all the needs of the market. In order to compete effectively, enterprises must carry out market segmentation, choose the most profitable target market, concentrate the resources of enterprises, and formulate effective competitive strategies, so as to win the competitive advantage.

On the other hand, the problem of homogenization has become increasingly severe in the rapid development of footwear industry. Product homogenization, channel homogenization, marketing homogenization and even brand homogenization have become the reality that shoe companies have to face. Under such circumstances, further subdivision of the market is one of the effective ways for shoemaking enterprises to get rid of homogenization competition. Through the strategy of segmenting the market, the major sports brands hope to dig deeper into the market and further enhance the market penetration and share of the brand.

Subdivision of the market is an inevitable trend for the development of the footwear industry. The footwear industry segments the market, making footwear products continue to evolve into quality, personalization and specialization. At the same time, this means that competition in every single market will be more intense. Footwear market segments must be guided by consumer demand, effectively develop resources, tap potential consumers, and continuously improve market share and competitiveness. (