Top Jeans Brand 1 - Mary + Frank Girbaud

The Marithe+Francois Girbaud from Paris, France, appeared in 60s. It is a critical moment for society to face changes in the trend of thought and action. In 1968, the "learning movement in May" in Paris was originally caused by the peaceful pursuit of anti Vietnam War. However, at the time of the government's high-profile military repression, the reversal became an unmanageable national strike and strike movement. In such a social environment, Marithe and Francois Girbaud, a pair of husband and wife with humanistic temperament, jointly founded their cowboy kingdom in 1969. They used cloth to reflect human nature, and used clipping to convey ideas. The technological innovation of traditional tailoring also changed the impression of Danning cloth. If we want to define their roles more precisely, Marithe and Francois Girbaud will give tannin more vitality and appearance.

Deconstruction tailoring extends the possibilities of tannin cloth. Marithe and Francois Girbaud re - translate the expression of cloth, and also make the wearer feel differently about "wearing jeans". Marithe and Francois Girbaud, in addition to constantly developing new technologies, do not stick to the rules of cutting technology, such as combining ultrasound with heat instead of traditional sewing methods. The most classic invention is to use laser cutting technology, precise thread cutting, avoid cloth waste, and save the time of copying and weaving.

 

It is Marithe+Francois Girbaud's unique interest to know how to tell a story with jeans. The Girbaud couple, who co founded the designer and designer, ruminate from the clipping and reappear their thoughts on the world and human nature. In the spring and summer of 2003, they put forward the theory of "heroic", creating 11 personalities with different personalities, and put forward the opposite thinking space with the practice of walking in the real world with 12 criteria, such as 2 12 hours a day and 12 months in a year. The 11 heroes' different personalities, projected on trousers and details, show good and evil in human nature, such as low waist trousers, expressing the indulgence of human nature; crepe treatment is a close and tense push between people; the rope pulling decoration shows the restrained pessimistic thinking. The story of the 11 heroes will add new plots to each season and continue. This way also highlights the unique design language of Marithe and Francois Girbaud, hoping to resonate from the thinking of consumers.