Marithe+Francois Girbaud Files

Introduction to M+FG (Marithe+Francois Girbaud) brand introduction:

Marithe+Francois Girbaud

Abbreviation: M+FG

Also write: Marithe and Francois Girbaud, Marithe&Francois Girbaud

French writing: Marith e Fran C OIS Girbaud

M+FG (Marithe+Francois Girbaud) is the world's top tier fashion brand from France.

Founded in 1969, it has been established as jeans, and its classic cowboy is very popular in the urban and rural areas of the United States.

Marithe and Francois Girbaud, a pair of husband and wife with very humane temperament, joined hands to create M+FG (Marithe+Francois Girbaud) in 1969. They used cloth to reflect human nature, and used clipping to convey ideas. The technological innovation of traditional tailoring also changed the impression of tannin cloth on people.

Marithe and Francois Girbaud give the tannin more vitality and appearance.

The deconstruction tailoring extends the possibilities of tannin cloth. M+FG (Marithe+Francois Girbaud) reproduces the expression of cloth, and also allows the wearer to have different feelings about "wearing jeans".

MM+FG (Marithe+Francois Girbaud), in addition to constantly developing new technologies, does not stick to the rules of cutting technology. It's like using ultrasound to combine heat energy to replace traditional sewing methods. The most classic creation is to use laser cutting technology, precise tangent, avoid waste of cloth, and save the time of copying and weaving.

It is M+FG (Marithe+Francois Girbaud)'s unique interest to know how to tell a story with jeans. The Girbaud couple, who co founded the designer and designer, ruminate from the clipping and reappear their thoughts on the world and human nature. In the spring and summer of 2003, they put forward the theory of "heroic", creating 11 personalities with different personalities, and put forward the opposite thinking space with the practice of walking in the real world with 12 criteria (such as 2 12 hours a day and 12 months in a year).

The 11 heroes' different personalities, projected on trousers and details, show good and evil in human nature, such as low waist trousers, expressing the indulgence of human nature; crepe treatment is a close and tense push between people; the rope pulling decoration shows the restrained pessimistic thinking.

And the 11 heroes' stories will add new plots and extend them every season. This way also highlights the unique design language of M+FG (Marithe+Francois Girbaud), hoping to resonate with the consumers' minds.

Designer couples