IPO Is Approved By &Nbsp, And The Market Value Of Men'S Pants Experts Will Reach Ten Billion Yuan.

The company intends to issue 120 million A shares, which account for 20.94% of the total share capital issued. The CITIC Securities, the sponsor, gives the company a 25-30 times price earnings ratio, corresponding to a reasonable valuation range of 22.53 yuan / share to 27 yuan / share.

The fund-raising funds are mainly used for the construction of marketing network, supply chain, information system upgrading, design and Research Center, etc.

If the valuation limit is 22.53 yuan / share, the chairman of nine Mu Wang

family firm

Nine Mu Wang is a domestic business casual men's wear brand enterprise, mainly male trousers, jackets and other clothing products.

Since 1992, the company has been committed to building the brand of "nine herd king" into the first brand of China's men's trousers Market.

According to the whole nation of China

Lin Congying, chairman of the nine Mu Wang, is the founder and controller of King Mu.

Public information shows that Lin Congying, 1960, was the Standing Committee of the Jinjiang Municipal Committee of CPPCC, vice president of China clothing association, vice president of Fujian Federation of entrepreneurs and entrepreneurs, vice president of Fujian clothing and apparel industry association, vice president of Quanzhou textile and Garment Chamber of Commerce and vice president of Jinjiang charity Association.

In 2005, nine Mu Wang was awarded the title of "the 100 strong national garment enterprises". In the same year, Lin Congying was also named "the founding of the Quanzhou private enterprise".

In 2005, Lin Congying was awarded the title of "Chinese trademark 50 person".

According to the prospectus, the business revenue and net profit of the company in recent years has been increasing steadily. The operating income of the company in 2008, 2009 and 2010 was 1 billion 230 million yuan, 1 billion 400 million yuan and 1 billion 670 million yuan respectively, with net profit of 193 million yuan, 258 million yuan and 360 million yuan respectively.

In the above period, the sales revenue of male trousers in the main business accounted for 53%, 54% and 55% respectively.

It is understood that the sales market of nine Mu Wang is mainly concentrated in the one or two tier cities in China. The sales terminals are mainly shopping malls and exclusive stores, and the sales mode of direct marketing and franchised two kinds of sales are adopted.

At present, its huge sales network has covered the key business areas of 31 provinces, autonomous regions and municipalities directly under the central government.

By the end of 2010, the number of sales terminals reached 2710, including 645 terminals and 2065 terminals.

Energetically marketing network construction

It is reported that nine Mu Wang plans to raise funds of about 1 billion 647 million yuan, of which intends to use 1 billion 320 million yuan plan to build 338 stores, increase business area of 82 thousand square meters.

It is expected that after the implementation of the project, the stability and control ability of the company's sales channels will be significantly improved. The stores will cover the vast majority of one or two tier cities and three tier cities in some developed areas.

In addition, the company's supply chain, information system upgrading, design and research center and other equity investment projects will further expand and improve the existing R & D system, enhance the level of R & D, and improve the supply chain management level and quick response capability of the company.

Before going to market to expose uncle and nephew for battle

On the eve of the road show, he was exposed to the dispute over his uncle's nephew, which made the famous man's trousers brand "nine herding king" very "hurt".

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Yesterday, 9 Mu Wang shares in Beijing, Shanghai, Shenzhen three places to promote the road show at the same time, issued a Clarification Announcement, "the company shares clear, there is no dispute and controversy."

In March of this year, King Mu passed the audit of the SFC's listing and began its formal offering in November this year.

But in the afternoon of May 10th, a 703 word report material appeared on the inside story of the Phoenix financial channel. People familiar with the matter said that Lin Congying had illegally grabbed billions of assets from his uncle Lin Qi Ren.

The above-mentioned materials claim that Lin Congying, the current chairman of the nine herd king, has taken illegal measures to grab the 80% stake and actual control of the former chairman of the board and his uncle Lin Qi Ren to Fujian Jinjiang nine Mu Wang Clothing Co., Ltd.

It was not the first time that the king was ready to go public. When he was preparing to go public in 2007, he wrote a letter to the China Securities Regulatory Commission and the Shanghai Securities Regulatory Commission to protest against the listing of King Mu.

Later, the king of Hongkong was listed on the market. Lin also issued a statement, which was adopted by the Hongkong Securities Regulatory Commission.

Yesterday, nine Mu Wang issued an urgent clarification notice, saying that "Fujian Jinjiang nine Mu Wang Clothing Co., Ltd." is the other enterprise controlled by Lin Congying, the actual controller of the nine Mu Wang. It is not the main body of the issue. It has no longer been engaged in garment industry since 1999.