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Nine Mu Wang Plans To Raise About One Billion &Nbsp; Vigorously Marketing Network Construction.

2011/5/13 14:41:00 82

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Known as "men's pants experts".

Joeone

(601566) the approval of the SFC began yesterday, and the company intends to issue 120 million A shares, accounting for about 20.94% of the total share capital issued.

Raised funds are mainly used for

marketing network

And supply chain, information system upgrading, design and R & D center and other projects.

It is reported that, according to the time of issue, the company began its inquiry and promotion roadshow in Shanghai, Shenzhen and Beijing three days ago, and the online purchase time was May 19th.

It is reported that the main business of King Mu

Men's trousers

Since 1992, the company has been committed to making the brand of "nine herdmen" the first brand in China's men's trousers Market.

According to the statistics of the China National Business Information Center, as of 2010, the total occupancy rate of the nine trousers Market was ranked first in the country for eleven consecutive years, and the overall market share of the jacket Market ranked second in the country for three consecutive years. In 2010, the market share of the male trousers in the company was about 11.41%.

According to the prospectus, the business revenue and net profit of the company in recent years has been increasing steadily. The operating income of the company in 2008, 2009 and 2010 was 1 billion 230 million yuan, 1 billion 400 million yuan and 1 billion 670 million yuan respectively, with net profit of 193 million yuan, 258 million yuan and 360 million yuan respectively.

In the above period, the sales revenue of male trousers in the main business accounted for 53%, 54% and 55% respectively.

It is understood that the sales market of nine Mu Wang is mainly concentrated in the one or two tier cities in China. The sales terminals are mainly shopping malls and exclusive stores, and the sales mode of direct marketing and franchised two kinds of sales are adopted.

At present, its huge sales network has covered the key business areas of 31 provinces, autonomous regions and municipalities directly under the central government.

By the end of 2010, the number of sales terminals reached 2710, including 645 terminals and 2065 terminals.

It is reported that nine Mu Wang plans to raise funds of about 1 billion 650 million yuan, of which 80% will be used for the construction of marketing network.

The project will add 338 direct battalions and strategic franchisees.

It is expected that after the implementation of the project, the stability and control ability of the company's sales channels will be significantly improved. The stores will cover the vast majority of one or two tier cities and three tier cities in some developed areas.

In addition, the company's supply chain, information system upgrading, design and research center and other equity investment projects will further expand and improve the existing R & D system, enhance the level of R & D, and improve the supply chain management level and quick response capability of the company.