Introduction Of Lang Wen (Lanvin) Brand

Lanvin is French, and its correct pronunciation is La- Vin.

According to its pronunciation Lanvin, the Chinese name is Langwen, also has plated works: langwan, Longwen, langfan, lanwen.

Lang Wen (Lanvin), the oldest fashion brand in France, was founded in 1889 by Ms. Jeanne Lanvin.

Today, Lanvin has become a representative of the French high fashion industry, leading the trend in fashion, perfume and accessories.

Lang Wen (Lanvin) has never blindly followed the popular, simple and clear cut and color matching skills, and the wonderful design has won the support of fashion people.

Jeanne Lanvin was born in 1867 in France, Brittany, ranking the oldest among ten brothers and sisters, and his father is a journalist.

In 1890, Jeanne Lanvin, 23 years old, began to run a hat shop. Her unique design attracted many customers, and the clothes she designed for her daughter were well received, and became the objects of many customers.

With the growth of her daughter, Jeanne Lanvin began designing girls' dresses and dresses.

In 1889, Ms. Langwen founded the Langwen "romantic house" store at Faubourg Saint-Honor 15~22, a senior shop in Paris. It has been running for hundreds of years and has been operating in the "romantic house" store until now. It is the only oldest fashion shop in Paris fashion boutique.

The design of Lang Wen (Lanvin) is especially famous for its Picture Dress, the theme of painting, and the Lanvin Blue inspired by the stained glass paintings of medieval churches.

In the 20s of "Gelson slave", Lang Wen continued to stick to her style and put on a high style tubular dress.

In 30s, the representative works of Lang Wen (Lanvin) were night clothes "Pajama Dress", "Cape Dress" (shawl style dress), skirts of "Pajama", and so on.

In business, Jeanne Lanvin is also very talented. In 1925, Lanvin opened perfume department. In 1926, he opened the men's clothing department of Lanvin and opened up the leading position of men's clothing in high fashion stores.

Jeanne Lanvin likes collecting clothing illustrations and ancient prints. She also travels to various places, touching various works of art, and constantly enriching her design inspiration.

Therefore, in the design works of Lang Wen, you can find eighteen, nineteenth Century style and exotic dress, which is a pleasant aftertaste.

Jeanne Lanvin prefers on plain cloth and displays various themes with embroidery skills, giving play to decorative effects.

Beginning in 1920, Jeanne Lanvin often represented France at international conferences.

In 1926, the French government appointed her to be responsible for the dress department of the French cultural exhibition held in Paris. In 1939, Jeanne Lanvin was elected president of the French special costume Association of New York World Exposition.

In July 1946, Jeanne Lanvin died in Paris at the age of 79.

"Romantic house" continued under the command of the Langwen family.

In 1946~1958, the daughter of Jeanne Lanvin, Marie Blanche de Polignac, was designed by her nephew, ginger Guo Meng Langwen.

In the late 80s and early 90s, the Paris apparel interface was facing a major reshuffle. The Lanvin was also faced with unprecedented embarrassment.

In 1989, Jeanne Lanvin S.A was jointly purchased by Orcofi (Louis Vuitton management company, Henry Racamier) and L Oreal group.

In 1993, Lanvin was in the direction of the trend. The high fashion house, which was originally only served by the aristocrats, stopped the production of Haute Couture, and gradually stepped into the increasingly hot clothing line for men and women.

A few years later, the Swiss food giant Nestl S.A owns 53.7% of Gesparal, while the latter owns L 'Oreal 49%.

In September 2001, the Lanvin brand was sold by L'Oreal group and became an independent company. The new shareholder, Taiwan United Daily and the people's livelihood newspaper (publisher), publisher Lang Wen Wang Lan Wu, the queen of the joint venture, bought the whole brand of the Lanvin brand, hoping to revive the reputation of the famous French shop.

Lang Wen, the new chairman of the Lanvin, joined the Alber Elbaz, an Israeli designer, and began to turn the old brand of Lang Wen (Lanvin) into a salted fish. The sales volume was ten times more than that of Wang Xiaolan Elbaz.

In the autumn and winter of 2004, Lanvin's sales of advanced garments increased by 16%.

At present, Lanvin ranks seventy-first among the top 100 brands in the world.

The marketing strategy of Lang Wen (Lanvin) is dominated by boutique and fashion show.

Since the creation of Langwen's "romantic house" store on Santa Ana street in Paris in 1889, more than 200 employees in the Lanvin store in Paris have been made up of six departments: Women's wear, men's wear, tailor-made suits, accessories, perfume and watches.

The Haute Couture fashion of Lang Wen (Lanvin) has been sold to Japan, Hongkong and Taiwan, as well as New York, in addition to sales in France.

Today, though Lanvin's advanced custom fashion business is over, there are still many clothing stores in many countries and regions such as France, Morocco, Britain, Russia, Switzerland, Turkey, Hongkong, Japan and Thailand.

In many grand international red carpet events, stars such as Nicole Kidman, Liv Tylor, Charliz Theron and so on can be seen wearing long dress (Lanvin) dress.

Lang Wen (Lanvin) brand files:

Chinese Name: Lang Wen

English Name: Lanvin

Country: France

Age of creation: 1889

Founder: Ms. Jeanne Lanvin

The current Designer: Albert Elbaz (Alber Elbaz)

Product range: Women's wear, perfume, men's wear, bags, accessories

Designer Alber Elbaz