New Luxury Consumption Concept Is Taking Shape.

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This new slogan is more expressive in Chinese: "let change happen."

Usually, change is always good, at least for Hanzheng Street.

In January 17, 2011, a fire in Hanzheng Street took fourteen lives, prompting the Wuhan municipal government to make the decision to move Hanzheng Street out of the city.

After being rebuilt, the site will be built into a high-end business and tourism area.

It should be noted that the real commercial port towns can not be built easily, most of them are formed spontaneously in history.

For example, Hanzheng Street originated in the middle of the Ming Dynasty, and has a very important commercial position in history.

In 1979, 103 martial arts people gathered here to open a new era of Hanzheng Street.

This is considered a landmark event as important as the Xiaogangcun contract responsibility system.

It is hoped that Hanzheng Street will be able to move out of a successful pformation through this site renovation.

Change is also happening in the industry.

CHIC2011,

The theme exhibition of "hemp day" attracted many audiences' attention.

Behind the new changes in the booth is the change of company strategy.

We will spare no effort to increase investment in garment design and operation, and make efforts in innovation.

Chairman Li Ru said.

And Shan Shan announced the return in another way.

The audience found that the LOGO that has been used for seventeen years has undergone new changes. This change reflects that the future theme of Shanshan will be "low carbon and green environmental protection".

Change is also reflected in the improvement of consumer brand awareness.

In fact, in many shopping malls, there are "domestic products with foreign skin".

CCTV and the Beijing evening news became the target of public criticism.

At one time, many businesses like to give their local brand names a foreign name.

There are reasons for operators and consumers.

It is always the freedom of a businessman to name the product, but it is strange for a Chinese to call his child John Lee.

The important thing is that "trademark" can be registered in foreign countries, but "brand" can not be registered in the minds of consumers.

In fact, "brand" needs to be precipitated and accumulated, which contains many factors such as quality, reputation, honesty, culture, value and so on.

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These glittering names are not standing on the top of the world fashion because of their gorgeous names.

Behind them is a thick and colorful fashion evolution history.

Fashion is changing.

With the advent of the economic crisis, a number of luxury brands have come down, and a new concept of extravagant consumption is taking shape.

At the same time, in recent years, Chinese faces have frequently appeared in the fashion week, which is good news for China's fashion industry.

Can we fashion our industry like fashion week in Paris to create China's own fashion industry chain?

Some changes are not good.

For example, change the fabric composition marked on the label.

Recently, "fast fashion"

The "quality gate" was also found, and the content of cotton fiber was not up to standard.

This is not the first time that ZARA has had quality problems.

People began to question the quality of their products both at home and abroad.

Where is the root of the disease?

Fashion can be "fast", but business can not be quick and quick.

According to people familiar with the matter,

In Europe, most of them are self built processing plants and fabric factories, but they cannot set up factories in Asia for a short time.

Start introducing OEM plant with equity cooperation.

It can be seen that ZARA is responsible for this quality incident, and the OEM factory is not tied up.

"Orange is Huainan, orange is born, Huaibei is a trifoliate orange."

Why?

"Water and soil differences."

Similarly, people who can queue up for buses in Hongkong can start to cross the road in Shenzhen.

The key is to cultivate an environment where everyone can follow the rules.

According to people familiar with the matter, Zara is mostly self built processing plants and fabric factories in Europe. However, due to the fact that factories in Asia can not be built in a short time, Zara has begun to introduce OEM factory with equity cooperation.

It can be seen that Zara is responsible for this quality incident, and the OEM factory is not tied up.

"Orange is Huainan, orange is born, Huaibei is a trifoliate orange."

Why?

"Water and soil differences."

Similarly, people who can queue up for buses in Hongkong can start to cross the road in Shenzhen.

The key is to cultivate an environment where everyone can follow the rules.