Guangzhou Children'S Shoes Market Goes Deep Into Quanzhou &Nbsp; Jian Refers To Quanzhou Sales Team.

As domestic

Lin Zhaoyang, marketing director of hot dog clothing (International) Co., Ltd., as we all know, is now known as the three largest shoe city in Fujian, Quanzhou, Zhejiang, Wenzhou and Guangdong Guangzhou.

Compared with the other two places, Guangzhou's advantage lies in the collection of research and development and trend information. Therefore, in the aspect of product R & D, design and production, Guangzhou's products have always been the forefront of fashion, and the advantage of Quanzhou children's shoes lies in its strong marketing and brand building capabilities.

This time, they placed their orders in Quanzhou, which is a strong distribution team, hoping to have more exchanges and cooperation with Quanzhou's enterprises in order to strike a new spark on Guangzhou's fashion and Jinjiang's sales mode.

Lin Zhaoyang said that because of the developed fashion industry in Guangzhou, the positioning of products will also develop towards fashion.

With more and more "post-80s" consumers becoming parents, their consumption concept and brand awareness have begun to dominate the market demand of children's shoes towards fashion and high-end development. Fashion selling points will be a new growth point for children's shoes consumption.

"Now children, parents are" post-80s ", compared with the previous generation of people, their parents in this era have more pursuits in fashion, they will pursue fashion taste in their own dress and family decoration.

Therefore, children's shoes are not fashionable, but on the contrary, fashion is one of its future trends.

He said.

Quanzhou's enterprises have rich market experience, and their companies have the advantages of R & D, and believe that the complementarity between them can create huge value space.

Cooperation between the three bases

Zhuang Feiyang, general manager of the Quanzhou youth footwear industry's flying business planning company, told reporters that the development of children's shoes industry in three regions of Quanzhou, Wenzhou and Guangzhou also formed their own characteristics.

The advantage of children's shoes in Quanzhou is mainly in sports shoes. The advantage of Wenzhou children's shoes is leather shoes. Guangzhou's children's shoes are more high-end and fashionable in terms of product's manufacture and design.

And the other obvious advantage of Quanzhou children's shoes is its rich experience and strong base sales team. This is the relative lack of children's shoes in Wenzhou and Guangzhou, so if Guangzhou child shoes brand wants to grow into a national brand across the region and grow into a national brand, it is an ideal choice to find Quanzhou's enterprise cooperation.

He believes that the enterprises of the three children's shoes base have their own advantages, and it is a good phenomenon to actively seek exchanges and cooperation among enterprises. Today, there is no absolute leading brand in the market of children's shoes in China. Whoever can take the initiative to connect with him means that he will first occupy more resources in the base.

In fact, in recent years, the inter regional cooperation among the 3 major children's shoes enterprises is also developing.

Reporters learned from the industry community that last year there was a bumblebee brand of Quanzhou children's shoes and a strategic partnership with Wenzhou children's shoes brand Tinker.

The alliance partners exchange their expertise in two aspects: Children's sports shoes and leather shoes, and provide technical and productive support to each other in product production.

Luoping, a marketing director of hornet sporting goods Co., told reporters that the company's cooperation with Xiao Ding Ding brand manufacturers began last year.

The main content of cooperation is the exchange of advantageous resources between the two sides.

He introduced that the main product advantages of bumblebees and tinkling are children's sports shoes and children's leather shoes.

After the cooperation, both sides will extend their own product line. The design, research and development and production of Bumblebee children's leather shoes will be left to the manufacturers of small Tinker.

Similarly, the design, development and production of tinkling children's sports shoes will also be handed over to the Hornets company.

"Both sides will have a team dedicated to each other's projects, each with their own superior products.

Basically, the styles of products will not be identical in their respective brand stores.

He said.

Luoping said that the current production base of sports children's shoes and children's leather shoes is concentrated in Fujian Quanzhou and Zhejiang Wenzhou.

Under the trend that children's shoes stores or shopping malls have become the main selling channels, it is difficult for an enterprise to support a single store with only one kind of sports children's shoes or children's shoes.

As a result, cooperation between enterprises in both places has become a common demand.

At present, there is a lot of cooperation between the two enterprises in small orders, but there is not much cooperation at all levels.

And their deep cooperation is the result of the continuous upgrading of their brands in recent years.

Children's market is blue shoes.

Chen Shuqing, Secretary General of the Fujian children's products association, told reporters that there are several brands of children's shoes in Quanzhou and Wenzhou under negotiation for such a strong cooperation project.

In recent years, with the continuous improvement of brand image and popularity of Quanzhou and Wenzhou, the brand of children's shoes based on expanding the demand of product line is pushing the two sides to seek the trend of OEM for leather and sports products. The cooperation between enterprises in the two places is complementing each other's advantages, and I believe that in the coming period, different forms of deep cooperation between the two enterprises will emerge one after another.

Chen Shuqing said that in recent years, a lot of Quanzhou children's shoes enterprises have intensified their efforts in marketing. Apart from increasing investment in brand image, brand positioning, advertising investment and spokesperson promotion, children's shoes enterprises have been upgrading the terminals, including the store image pformation, management and sales skills training.

In the production of products, many children's shoes enterprises in Quanzhou have launched children's clothing and children's products series to meet the needs of store construction.

Insiders believe that China has surpassed the United States to become the world's largest footwear producer. At present, there are nearly 400 million children in China, and such a large consumer group has made more and more enterprises enter the field of children's shoes.

At present, the potential market for children's clothing in China is at least 100 billion yuan.

If the adult shoe and clothing industry is in today's fierce competition and the profit margin is getting lower and lower, the shoe and clothing enterprises in Quanzhou have discovered a brand new "blue ocean" - children's shoes.

As one of the three major production bases of domestic children's shoes, Quanzhou has a complete industrial chain.

It is understood that, with Nanan and Jinjiang as the center, Quanzhou's children's shoes production enterprises are densely distributed, and now they have formed industrial clusters. There has been mutual promotion and cooperation in various aspects such as brand, capital, R & D and so on.

In the domestic market, children's shoes in Quanzhou are also approaching the Pearl River Delta and other places in the middle and high-end market.