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All Customers Reduce The &Nbsp Of The Network Alliance.

2011/5/9 17:15:00 65

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All Customer Network Alliance Commissions Strategic Layout

Analysis of the overall reduction of Internet users' Commission

It is reported that days ago

Van guest

The announcement has lowered the net commissions of cooperation from 16% to 10%, causing many Internet League owners to denounce and dissatisfied.

The drop in profit margins caused many cooperative partners who just joined the alliance to give up further cooperation. In the past, net partners tried to complete and plan a series of elaborate activities and promotions to improve their profits. Suddenly, they found that all of them had been put into water and had done nothing.

According to webmaster webmaster revealed that in the past, all passengers have also adjusted a commission, which is to raise the 15% to 16%. During the period, the online alliance policy was also very attractive. At that time, the development of the world cup alliance reached a high peak, and everyone's praise for the platform of everyone was more than enough.

Now, from 16% to 10% suddenly, it is a bolt from the blue for those full-time stationmaster and campus agent. Although the policy of everyone should be coordinated internally, such a degree of fluctuation has to be questioned at the moral level, the policy is unstable and the credibility is down.

Today, the market value of van guest has reached 1 billion dollars, and the estimated sales volume this year is 10 billion yuan.

Market opportunity

The rapid growth has brought unprecedented attention to customers.

In such a favorable market prospect, is it a strategic consideration for everyone to take such a move? A person familiar with the matter said that everyone is currently promoting the social media marketing strategy such as daring activities and micro-blog red people. Under such circumstances, the network alliance channel seems to be marginalized and it is becoming less and less concerned.

In order to improve profit margins and reduce marketing costs, as a weak marketing channel, Internet Alliance is bound to become a victim.

Looking at the electronic commerce giant Jingdong, Dangdang, dream bazaar, Le Tao and other B2C web site cooperation policy, CPS cooperation mode is generally the main.

Platform e-commerce sites such as Jingdong, Dangdang, its commission is relatively low, but a wide range of products, platform influence is large, suitable for comprehensive themes, male visitors most of the webmaster to join.

And clothing, shoes and hats vertical brand B2C, generally CPS ratio is higher than the platform type of electricity supplier.

With the increasing popularity of clothing online shopping, more and more web site navigation (especially shopping navigation), comparative shopping, merchandise related website, female topic / community website webmaster welcome.

In the middle, the 20% Commission of dream bazaar has become the commanding height of the commission ratio in the industry.

Dream bazaar is located in the global women's online shopping alliance. It aims to build a website that has an important influence on women's online shopping decisions through the establishment of the first domestic women's website alliance, and recommend cost-effective online shopping products for its website visitors.

Based on the introduction of a full range of underwear and women's wear products, Meng bausa has launched products such as shoes, accessories, home textiles, men's wear, children's wear and so on. This provides more choices for women online shopping decision-makers, and the whole series of online shopping brand matrix construction has created considerable gross margin for online shopping products. This is also the basis for the dream bazaar to provide a high commission CPS cooperation mode.

In addition, the global positioning of women's online shopping has given the majority of women a successful platform for their entrepreneurship. Meanwhile, the "three high" advantages of dream bazaar have also been more prominence, with high commission, high click rate and high conversion rate.

Moonbasa

It will also regularly plan value-added services like promotional activities for the online alliance partners.

Indeed, we have considered a win-win cooperation for the online alliance partners.

Such a tempting net alliance policy will also have similar ups and downs in the future, which is closely related to the original intention and purpose of the business. If the purpose of corporate profits and existence is to create social value, and to grow together with the supply partners, the cooperation policy will be long-term and lasting. I hope that dream bazaar can adhere to such an alliance strategy, truly and truly bring opportunities and Gospels to the vast majority of website alliances.