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Business Genius In Marc&Nbsp; Jacobs Designer

2011/5/7 11:15:00 94

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Modern society is changing rapidly, and sensory stimulation is always crowded with people.

White hot

It is much harder for a brand to have a foothold than it used to be.

Andy Warhol's theory of 15 minutes becoming famous is obviously not enough for the brand. Only by strongly and continually attracting the attention of consumers can it win.

However, after a long period of conscious historical heritage, it is impossible for the brand to change its image to suit the public's preferences at any time, which will also make the brand lose its core value.

Designers have bigger space, more real personalities, and more fun to play. A designer who can succeed in creating popular interest and tends to be more positive sometimes even needs to be above the brand.

Fortunately, for new generation designers, it is not difficult to create a unique image and operate properly. With the development of social networks and self media, the genes of self marketing are rooted in the blood of this generation.

Almost all the successful designers in the twenty-first Century are impressed by the public's personal image and style. They are the new generation.

Vivienne Westwood

The new generation

Pierre Cardin

But it is unlikely that it will become a new generation of Martin Margiela, a designer who is self-conscious in public and may soon be drowned by new things that roar.

While the fashion industry is shaping the image, it is no longer just the brand itself. The image of the designer has become a crucial link.

Christian Dior was once the most dazzling designer star after World War II, but now what people need is a star designer with entertainment and topic, which involves image packaging, news speculation, crazy social networking and crisis public relations.