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B2C Contains Huge Business Opportunities.

2011/5/7 9:52:00 396

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B2C rookie high quality low price brand to build "moral" shopping platform

From 2007 to this year, China

B2C Market

The share has increased from 46 billion yuan to 400 billion yuan, or nearly 8 times.

Last year, the B2C website accounted for 80% of the new e-commerce websites nationwide, and a large number of B2C enterprises began to take advantage of the market.

The strong capital boost provided by a round of financing and listing boom has also made the B2C market expand rapidly.

As a rising star of B2C website, NMO network began its operation in May last year. The business includes clothing, shoes, sports, beauty, accessories, mother and baby, home and other seven categories, of which clothing products are more than 70%.

After a year's development, since April this year, the daily orders of the website have reached nearly 1000 orders.

"Website visits and sales volume are in a steady growth process, because we have not yet carried out large-scale advertising investment, so website sales have not yet reached the outbreak of development."

President Li Saixian said.

"Our initial operation concept is very simple, that is to create a" moral character "for online shopping consumers.

Shopping

The platform ensures that all the goods on the platform are genuine, so that fake goods do not have a place to live in.

Li Saixian told reporters, "because we belong to the third party trading platform which is directly affiliated to the brand manufacturers to provide franchisees for display sales, or authorized by the brand to the formal commercial establishments to set up exclusive stores, without their own products, brands, warehouses, etc.

We are very similar to Taobao mall's operation mode, but I think Taobao mall is still affected by Taobao C2C mode more or less. The qualification for entering the enterprise brand is not very strict, and we ask that the cooperative brand franchisee must be all the legal representative of the enterprise, and all the products sold must have formal brand qualification.

From the source, it ensures that one hundred percent of the merchandise is genuine, and at the same time reduces the circulation of commodities, including pricing, distribution, sales and after-sale services, all of which are responsible by the brand owners themselves, so that goods can reach consumers directly from the brand. The website does not extract royalty from them, so that the commodities have a strong competitive advantage in price.

"The same is a low price vertical B2C enterprise.

Van guest

The mode has caused some controversy now. I think excessive low price will become the shackle of the final development of enterprises.

The reason is very simple, low price is bound to low cost, low cost will inevitably affect the quality of goods, low prices may lead to the passing away of the core competitiveness of the brand.

The profit model of our website is built on the basis of cooperation with franchisees, guaranteeing triple win. First win is to ensure that users buy genuine products. At the same time, low price, second win is to help the franchisee, can carry out a sales display and promotion on such an honest platform, third win is that the website can get its own related interests.

Li Saixian said.

In terms of promotion, the network is only trying to do some small experiments online.

Li Saixian added: "but in the later period we have made a budget for the promotion and marketing of the website. We will have the first batch of advertising in July this year, mainly based on Internet marketing."

The market is far from saturated.

In the initial stage of online shopping, consumers' sensitivity to price is much higher than that of brand and quality. Therefore, the C2C mode of online shopping is popular.

Along with the gradual acceptance of online shopping by netizens, the regulatory environment of online shopping is increasingly standardized. Under the favorable conditions of website logistics, distribution, payment and service system, and the increasingly mature domestic Internet shopping environment, consumers gradually pay attention to the quality and brand of goods, and a large number of traditional enterprises are showing "good" to the network sales channels.

The disadvantages of C2C mode, such as difficult management, low profitability, and inadequate service, are becoming increasingly prominent.

Represented by Taobao mall, Le Tao, nu Mun and so on, a group of integrated platform B2C websites, which focus on connecting traditional service enterprises and online shopping consumers, appear to meet the needs of consumers and traditional service enterprises.

Last year, Jingdong mall, Baidu cool sky, red children and other B2C collective financing, Taobao mall opened an independent domain name, in recent two years, such as Le Tao net, noma network and other B2C website rookie's rapid rise, more and more B2C enterprises have begun to seize the lead and grab the market first.

However, the comprehensive platform B2C website requires a high threshold for channel construction, logistics construction, promotion and publicity. It needs a lot of capital and a stable and smooth channel as backing. Therefore, even in the increasingly expanding B2C market, it is far from being "saturated".

The market of integrated platform B2C has been developing rapidly, but it has not completely ended its initial stage of development.

As Li Saixian said, there are still many traditional enterprises are relatively conservative, the entire B2C market is still in a period of adjustment and division, far from who has been king of the mountain, in the late stage of a primary development stage, there is still a large number of market opportunities for anyone.