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Bosideng: Leading China's Clothing Brand To The World

2011/4/29 14:09:00 487

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A global market has broken the market.

Made in China

The paradox of good quality and low price; the duck house that followed the farmer led hundreds of thousands of people in the country to become rich together.

This is Bosideng, a famous listed group in Jiangsu.

Bosideng has played an irreplaceable role in guiding the development of China's garment industry in the past 20 years.

In April 28th, the second China Industrial awards commendation conference was held in the Great Hall of the people in Beijing. Bosideng Limited by Share Ltd was awarded the China Industrial awards.

This is not only the first textile and garment industry, but also the first one to win the honor in the field of consumer goods in China.

Bosideng has become the only brand in the industrial manufacturing industry with three national honors, including China's world famous brand, National Quality Award and China Industrial award.

China Industrial award is the highest award in China's industry, approved by the State Council.

Economic Union

It will wait for 12 national industry associations (Consortium) to jointly organize the review.

The leadership of the Party Central Committee and the State Council attached great importance to it and made the directive to make the "China Industry Award" truly become the most influential award in our industrial field.

The awards are divided into two levels: the awards for the Chinese industry and the awards for the Chinese industrial awards. The judges insist on the principle of "less and more sophisticated". They need to be declared, recommended, evaluated, approved and publicized.

At the moment of awarding speech, Gao Dekang, chairman of the National People's Congress and chairman of Bosideng, was overwhelmed with emotion and could hardly restrain himself.

He said passionately, "this is not only a glorious moment for all Bosideng people, but also a pride of China's textile and garment industry and even the traditional manufacturing industry.

China is the largest brand in twenty-first Century, and the rise of Chinese original brands is closely related to the great rejuvenation of the Chinese nation.

Chinese brands and entrepreneurs should have a high sense of honor, mission and sense of responsibility, and strive to be excellent, excellent and ethical corporate citizens.

Indeed, in the Chinese textile and garment industry, it seems that no enterprise has ever maintained a lofty sense of honor like Bosideng, and no entrepreneur has maintained a strong sense of mission like Gao Dekang.

Gao Dekang, founder of Bosideng, has spent 35 years from a village tailor to Chairman of the board of directors of a listed company with tens of billions of dollars, and the business story behind it is intriguing.

Compared with shagang and other enterprises, Bosideng, also born in South of Jiangsu, has created world-class business scale and "made in China" brand miracle in the narrow down garments category, which will make the seemingly humble down garment business reach its ultimate goal.

Boston down jacket has won the Chinese market champion in 16 years.

Down Jackets

The installed annual output accounts for 1/3 of the global market.

In 2010, sales revenue exceeded 15 billion 800 million yuan, an increase of 43.6% over the same period last year, 2 billion 272 million yuan in profits and taxes, an increase of 44.4% over the same period last year, and an export value of 185 million US dollars, up 16.3% over the same period last year.

We have built six modern production bases, directly recruited 28 thousand employees, successfully promoted the vigorous development of the upstream and downstream industrial chains, and helped hundreds of thousands of people get rich together.

In 2007, Bosideng became a "pure private" enterprise and became a foreign-invested enterprise again. It landed a huge sum of money in Hongkong's capital market with a red chip identity and was successfully listed.

"12th Five-Year" is a critical period for China to build a well-off society in an all-round way, and also a strategic opportunity for China's textile and garment industry to grow from strength to strength.

Today, Bosideng can be awarded the first China Industrial award in the field of consumer goods in the whole country. It is a new industrialization road for China's traditional industries to have a high technology content, good economic returns, low resource consumption and less environmental pollution.