China'S Rich Become The "God Of Wealth" In The Luxury World. Who Do They Blame?

Whether you are walking in Paris Champs-Elys (Champs Elysees) or shuttling in Via Montenapoleone, Napoleon, Milan, you will be able to meet a couple of big handbags. (ES)

A China in Shanghai

China Travel group buying power sweeping the globe

Although Europe and the United States are becoming more and more popular, they are restricted by harsh tourist visa terms, especially in the United States. Short distance regional tourist attractions such as Hongkong, Macao and Taiwan remain the first choice for Chinese outbound travel.

In terms of international tourism, Japan and South Korea are more attractive to Chinese tourists than the United States or Europe. But after the earthquake and tsunami, a series of panic caused by nuclear leakage led thousands of mainland tourists to cancel the scheduled Japanese trip.

Fritz Daphrey, chief executive and co founder of China travel search engine "go to the net", said: "so far, there are still not enough signs that these tourists have shifted their journeys to the US or even the European region" Fritz Demopoulos.

Tokyo is a tourist destination different from London, New York, San Francisco and Losangeles. "

Dai Furui added, "the substitute for Tokyo will be Seoul, Long Po or Singapore."

From Paris to Milan to Las Vegas, from Tokyo to Singapore and then to Dubai, when the global economy is still recovering, the rich Chinese are making a lot of money abroad.

But what about these spendthrift Chinese consumers, especially those from the two or three tier cities, are buying something overseas.

Zhang Yiwu, a scholar at Peking University, said that Chinese people often pay great attention to top brands when they buy things, but they do not want to pay for them when they feel they are not worth it or when they encounter brands that they have never heard of.

From their harvest, we should be able to see the effectiveness of the world's brand promotion and marketing in China.

Reporters found that everyone loved Louis Weedon (LV).

Armani (Giorgio Armani) and Zegna (Ermenegildo Zegna) are more popular with men; women worship Chanel (Chanel), Chlo (Chlo) and Prada (Prada).

However, they are not familiar with Sabato Ferragamo (Salvatore Ferragamo, dubbed "flying chicken feather"), such as CELINE (Celine) and Balenciaga.

Lujia international is a travel company in Beijing. Since its establishment in 1996, it has organized thousands of tour groups in the United States.

A senior tour guide said, "many Chinese tourists are not familiar with world brands such as Ferragamo and Paris.

Celion (Celine) and Tods (Tod`s) are not very well known.

Where tourists spend money depends largely on the travel plans of travel companies. They find it difficult to find their favorite shopping spots in foreign countries, and are also limited by language.

"Where is the local guide, where do they go shopping?

They don't know where to go, but they can find whatever they can find. "

New rich group outbound travel consumption record

Recently, the reporter was fortunate to have a tour group composed of 140 Chinese rich men who visited the United States and stayed in New York, Boston, Las Vegas and Losangeles.

The regiment's members are a senior member of the CEO Committee. They are from all corners of the country. The consumption power of the regiment is beyond doubt.

The leader said, "consumption is their top priority."

The first stop is New York, where the Crowne Plaza Resort is located in Times Square. It takes only a few minutes' walk from the Fifth Avenue in Manhattan center to facilitate shopping. Many passengers spend a few hours on this avenue to spend tens of thousands of dollars. (Avenue)

Louis Weedon's flagship in Fifth Avenue is most popular among group members, especially women, "they shout to see each new design one by one."

Zegna, Prada and GUCCI (Gucci) are also popular, and then Apple stores, with group friends buying four computers at one go.

The second stop is Boston. The group members are not arranged to shop here.

Then they went to Las Vegas, and they went to Caesar`s Palace to visit Louis Weedon again. (Palace)

In addition, hundreds of suits returned to Armani store.

Starting from the Paris Las Vegas hotel in Paris, we arrived at the Las Vegas super factory direct selling center (LasVegas Premium Outlets) for two hours, and now there are 120 famous brand discount stores. Many of our group friends will "lose their way".

For the convenience of Chinese tourists, there is also an ATM that accepts China UnionPay card outside the direct selling center.

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For example, a random customer interviewed from Chongqing may not know the English names of these brands, or they may not have heard of these brands. He does not know Ferragamo, and he feels unfamiliar with Ralph Lauren's Polo Ralph Lauren and many brands.

Finally, he walked into Ba Baoli, bought two suits, five brand scarves, and more than half a dozen polo shirts.

"I don't remember which stores I've been to. I don't know much about English, and I don't remember what brands I bought."

He said: "it is difficult to buy counterfeit products here, and the products are assured, so I would rather shop here."

On the trip, he spent 100 thousand dollars on shopping.

Burberry staff say they are hiring some salesmen who know Chinese so that they can better receive more and more Chinese tourists.

COACH (Coach) is quite prestigious in China.

Those handbags with classic brand logo are especially popular. Almost all the Chinese consumers here bought four or five handbags and four or five wallets.

The luggage of Samsonite (Samsonite) is a hot commodity. For example, 80% of the 140 people's tour group patronized Samsonite, so that they can put their trophies into the box.

But not all of them can return to Henan. A consumer from Henan has carefully inspected the place of production of every item (whether it is made in China). After visiting Armani and Paul stores, he has gained nothing.

Watches are also one of the targets.

10% of the group's friends bought at least 1 watches, and some even bought 2 or more, ranging in price from 40 thousand to 50 thousand dollars.

A 41 year old consumer from Hebei said he would buy a Patek Philippe (Patek Philippe) at San Francisco airport before returning to Beijing because he could not find a place to sell.

Xiaoxia explains, "watches are symbols of successful people.

Western-style clothes are mostly stereotyped. Watches can be used to show themselves. Who doesn't want a good watch?

China's new rich, the God of wealth in the luxury world.

In addition to large department stores, famous shops and famous brand discount stores, the tour group also patronize some "one-stop shopping shops" specially designed for Chinese tourists by Chinese Americans. There are almost all the items listed on the outbound shopping list of tourists, including Samsonite's luggage, Lancome's cosmetics and perfume, PHILPS Norelcos electric razors, brand sunglasses, high-end watches, advanced lighters, commemorative coins issued by the US Mint, and Trucker hat (Ed Hardy) truck drivers' caps (Trucker hat).

Winfeik is one such one-stop shopping shop.

On the last day of the US tour, group members took the time to arrive at the San Gabriel Valley shopping mall 8 miles away from Losangeles (Gabriel Valley).

Some of them went to GNC to buy vitamins and health care drugs. Some of them went to jewelry brand Zales to buy jewelry, and many of them visited Messi Macy`s.

Most people rushed into COACH again at the last minute to buy their handbags and wallets.

A store manager said that Chinese tourists were their "best customers".

As soon as they arrived, we knew that today's performance was all right. "

But she added quietly, "but I don't know if they realize this. Our products are all made in China."

"Orange is Huainan, orange is born, Huaibei is a trifoliate orange". The goods made in China have become high quality luxury goods abroad, but low quality general merchandise in China. Obviously not.

If everything is made in China, the quality is different, but it will not be too big. Some can even say the same.

But people still go abroad to buy things made in China.

The reason for this is that the most important thing is the mentality of China. That is to say, there is a big problem in the whole credit system. The Chinese people do not believe in the quality of their products and the general suspicion of their own people and government. Even if China is made abroad, it is believed that because foreign governments have strict access system and strict inspection, the unqualified products will not appear in the shopping malls, just like a rich man in Chongqing said, "it is hard to buy counterfeit products here, and the products are assured, so I am willing to shop here."

It has been reported that, "we live in a building with a thin, thin building." we have to watch out for fake cigarettes, fake wine, fake eggs, fake milk, waste oil, artificial fat, beauty, rice sprouts, sprouts sprouts, contraceptives, and fried fried dough sticks. When we go out, we need to guard against the sale of porcelain fishing (law enforcement); we are worried about counterfeit drugs, no medical practice and overtreatment.

It can be said that it is these unimaginable events of fresh living that make suspicion and vigilance the Chinese way of life.

Of course, because of these events, a large number of Chinese rich people have the opportunity to go abroad and go shopping crazily.

Of course, not all of us can go shopping in western countries such as the United States and Britain. More wealthy Chinese shoppers go to Hongkong, Macao, Taiwan and other places that are adjacent to the mainland. There are more ordinary residents than rich people. I also want to go shopping abroad or Hongkong, but they have no ability.

Shopping for the rich is a microcosm of people's distrust of domestic products.

Therefore, in the face of the rich's shopping abroad, we need to reflect on why they go abroad to buy luxuries made in China, rather than considering whether they are patriotic or moral.