Summer Element "Shoe In" Shoes And Clothing Market

The May 3rd news relies on the early stage of the Great Exhibition and the summer new product conference. brand Publicity this summer stone lion The first wave of terminal promotion war was finally opened on May 1 holiday. During the festival, journalists visited many local shoe and clothing enterprises and terminal sales. market To capture the vibrant "summer element".

　 Summer element Footwear market

"Although the May Day holiday has been shortened, the sales of summer clothing have made a breakthrough in comparison with the previous" seven day holiday ". According to the number of salesmen in 87 direct outlets, the number of customers they receive is larger than that in the past few days.

Reporters learned that, for several days, "seasonal impulse" accompanied by the "May 1" holiday effect, so that the market fermented, "51" three days holiday period, the local sales promotion of all kinds of shoes and clothing are closely related to a theme - "summer", unlike last year, this summer we advocate the "Jungle" series of children's clothing, the jungle's inspiration comes from nature, children in summer, more eager to close to nature, the unique nature of the mysterious, refreshing factors such as sex will be presented through the series. Ji Ji children's clothing marketing department official told reporters.

It is reported that the summer element is not only present in children's clothing, but also in the world of adult summer wear. "This summer's clothing has a small" revolution "from color. From our sales situation, the black clothing belonging to the classic color has declined compared with the previous years. For example, the same dress has two kinds of black and jujube red, and jujube is much better than black. Although black is a classic color, but the increasingly hot summer, it may make it face a certain "cold reception", we now buy mostly in jewel blue and dark pink. Li Dehan, director of garment sales at the winning season, told reporters.

According to the two quarter early hot brands ranking of Jinmai Wang casual shoes company, the "Jinmai Wang" series with high online market share is also good at the e-commerce side. Among them, the "Jin Mai Wang" series of "coronal brand" has become the online sales champion of its brand. "The sales of" land crown "in the two quarter benefited from the precise product market positioning. In the summer, the shoes paid attention to the" original ecology "enjoyment. We joined the" fit "technology on the basis of ventilation and shockproof, which became a magic weapon to attract buyers. Wu Huiyang, manager of Jin Mai Wang's production department, said.

　 "De Stocking" and low price advantage

It is understood that in the middle of the second quarter, the footwear industry with obvious seasonal impact has entered a new round of season changing. With the high-profile publicity of the previous exhibitions and new products conference, the order size of major enterprises is constantly expanding, which brings favorable factors to the shoe and clothing enterprises' "de Stocking".

In addition, according to a survey by relevant departments, since the first quarter, prices of other commodities have risen in Shishi's eight categories of commodities, with a decrease of 7.5% in clothing. According to the analysis, in the case of CPI breaking 5% and big commodities rising, clothing products still maintain a "strong" market price, which is in line with the current purchasing power of consumers, resulting in a good sale. This also provides market impetus for the second quarter shoe and garment enterprises to expand reproduction.