Fashion Trends In Fashion Design Eight
How to balance with brand style?
Liu Yong:
Fashion is the common expression of people's wearing and acceptance, so the trend is not single brand. The trend of cloth is not a deliberate trend, but it must be the way that consumers can accept. Forming trend. Therefore, fashion trends and brand styles are interrelated and interrelated.
Our seven wolves will do the brand positioning work every year when they are researching and developing the new season. Carding work It is to study the change and trend of consumer and brand style. Fashion brands will be influenced by popularity. The adjustment, and we are not fashion brands, will not change so rapidly. In order to keep the brand developing, we Every season's products are in a slightly slower "fine-tuning".
Ji Wenbo:
I think from two types of brands. If the brand focuses on the designer's mind and style, then the product will be Brand style needs to be perfected gradually according to the designer's idea of the whole social environment. To cater for the market, brands must study the market and consumers, following the trend of research. To develop. In any case, Chinese clothing brands should make detailed analysis of the originality of the brand itself, and then rebuild it. Research innovation and future.
Wang Yutao:
Fashion is the pursuit of Pyramid's sharp crowd, which accounts for a small proportion of the population. At the top of the country The fashion character is not the designer, but the fashion editor. Most consumers still need decent clothes.
Yang Qibin:
Brand style will not change, but every year, the way to express brand style, packaging method and design elements are not. The same. Therefore, under the reference of fashion trend, brand positioning remains unchanged, and expression method is innovative.
The trend is a general direction reference. In addition, many clothing enterprises in China can be easily understood in color. It seems hard to understand in style. I think clothing enterprises should understand and digest the trend of fashion. It's important.
Mr. CABBEEN:
It means persistence and choice. I am a person who likes personality, and our brand. The idea is to "subvert popularity", that is, not blindly follow the fashion and insist on subversive personality originality. "Subversion" This is the driving force behind my design and even the creation of Cabbeen, so I am not worried about any trend. "Potential" will bring trouble to me, and I will take what I need from a lot of information.
Shi Jie:
A brand should fully understand its own brand DNA, and then constantly reflect on and practice itself, constantly forging. To sharpen your own sensitivity and insight towards fashion. This is very critical and should not be parrot.
First of all, we must focus on the brand itself, and respect the profession and science under this premise. Know the future of brand. Direction, plus professional trend analysis report. Only by combining these two points can we not lose ourselves and professionalism. And scientific nature.
Wang Wei:
There is no contradiction between fixed brand positioning and fashion changing trends. Even consumers Brands that change little in the eyes also use popular elements more or less every year. If there is no popular element, If used, it will soon be eliminated by the market.
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