Agent? No Interest!

"Do you mean agency?

Sorry, we are not interested. "

This is what we often hear from Chinese executives of clothing (11.84, -0.24, -1.99%).

Actually, don't be surprised. Chinese clothing enterprises are international.

It is too much warning.

In recent years, more and more international fashion brands such as Coach, Gucci, Montblanc, Polo, Burberry, Ralph Lauren, Ermenegildo Zegna have been recovered.

International brands often seek agents to open up.

Straight point said, Chinese companies do well, brand three years, five years were taken back, not well done, sloppy, but also to foreign companies to pay brand fees, money.

If a Chinese company has been acting as a substitute for the role of a bridal dress, there is no chance to support it.

Before the way out, many masters have emphasized that brand, brand or brand.

However, I want to add a qualifier "self" before "brand", yes, the brand that Chinese companies own completely.

We are experimenting with an effective solution: first, buyout the ownership of foreign brands, then cooperate with Chinese garment enterprises, and introduce private equity funds, each brand set up a joint venture company, which owns the permanent right of the brand in China.

In this case, Chinese clothing enterprises can generate 60% capital, 60% of the shares, and 40% of private equity funds.

This mode allows private equity funds to join, not just because of money, but the most important thing in Chinese market is money.

What is important is the role of private equity funds in helping companies standardize their management and operation. In the future, clothing companies will be listed, and private companies will also help them increase their value.

In this way, China's garment enterprises are large shareholders, no one can take the brand back. After a period of development, the joint venture clothing enterprises can be listed independently, and private equity funds are withdrawn. This brand joint venture can be completely handed over to Chinese garment enterprises.

Looking at the whole process, you will find that this is actually a form of capital operation to make clothes, and capital to the front desk.

In this era, if you still stare at the agent, you are Out.

Try brand ownership.